What is Clickfunnels & How Does It Work (An Explanatory Guide)

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Quick backstory on my journey of how I discovered Clickfunnels.

A few years ago while checking my newsfeed for the latest information from friends and families on the number #1 social media platform called Facebook.

Then i saw an ads pop on my newsfeed about Clickfunnels, which I was very skeptical but later click to view the landing page. It was very strange to me because I don’t know what it was and what it is used for initially.

So I left for some months until I later discover how the whole concept about Clickfunnels works when I joined officially. So i discovered It’s a platform for entrepreneurs like myself use to grow their businesses online.

I know you’re in this same position now trying to figure out what really can Clickfunnels do for your business base on the hype you’re seeing all over the internet.

But I can assure you that, it has the potential and a big impact when you integrate it to grow your business online.

I’ll show you in this guide the whole concept behind Clickfunnels and the benefits it has for your business.

Without waiting much of your time let get to the purpose of this post

What is Clickfunnels?


Clickfunnels is an online sales funnel builder software used by online entrepreneurs to create marketing pages in minutes to convert visitors into a lead then a lifelong customer without the need of any designers or programmers.

The company was founded in 2014 by Russell Brunson and Todd Dickerson after seeing struggles entrepreneur faces before they can have their sales funnel set up for their business.

The co-founder Russell Brunson is a well-noted internet marketing genius who has helped many people get their business online in front of their customers so they can serve them better.

Clickfunnels is an all-in-one marketing suite to automate an entire sales process that give you over the edge to control every aspect of your customer’s journey.

It makes generating leads and sales super easy.

Though there is lots of software that does same thing.

Let take a look at why Clickfunnels is the perfect solution for any business that looking to take control of their marketing and grow exponentially.

What Are Sales Funnels?

A sale funnel is a series of steps in your sales process that visitors enter at the top as leads and at the bottom become a lifelong customer in your business.

Having a system that generates leads, nurtures, and sells those leads is what every business owners should have in place in other to serve their customers better.

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That’s the main purpose of sales funnel to help you maximize your profit and revenue.

Sales funnel is also known for any of the following terms marketing funnel, purchase/purchasing funnel, revenue funnel, customer acquisition funnel, middle of the funnel, and bottom of the funnel.

They may process different names but the main goal is that it fulfills its goal at the top of the funnel, middle of the funnel, and bottom of the funnel.

That’s basic logic about a sales funnel

It may not seem like a well-structured sales funnel yet but it can convert into a more visible in a physical approach that makes sense in front of your customer.

This way there won’t be lots of variations of you losing more money.

So to make this type of sales process come alive that when you need a sales funnel builder software like Clickfunnels to help you automate the whole process.

That been said let move to the next phase.

What Does Clickfunnels Do?

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Clickfunnels is an all-in-one marketing suite that help online entrepreneur like you to create/build a membership site to sell your products or service, run an affiliate program for your offers, and process payment in your sales funnel.

It doesn’t matter what niche you’re into Clickfunnel can really help you get your message out there in front of your dream customers.

Still wondering if Clickfunnel is a good fit for your business then click on any of the link below to see how Clickfunnels is helping these businesses to sell their product and service to their customers.

Each of these case studies has been proven and tested to work in any of the above niches.

When you fully understood how it can help you grow your business, all you need to do next is deploy the same approach into your business.

There’s also much to what Clickfunnels can help you to achieve aside leads and sales.

Clickfunnels has been a movement/community that has helped business owners, entrepreneurs, and nonprofit organizations to impact lives and make the world a better place.

How Does Clickfunnels Work?

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Clickfunnels work in four ways to help your business grow and scale with the power of a sales funnel using the following approaches.

  • Build a Squeeze Page
  • Sales Page
  • Order Page
  • Thank You Page
  • Follow-up with Your Leads

#1: Build a Squeeze Page

A landing page is a web page where your potential customers can see details about your products or services and eventually turn them to a paying customer.

This landing page showcases the benefits, anyone, seeing your offer is going to get upfront before sending them to your payment page.

You can also use this page to generate leads into your business.

#2: Sales Page

This is in accordant with the squeeze page where you send your potential customer from your squeeze where you collect their name and email address in an exchange for your lead magnet.

Then present them with a low ticket offer that’s related to the lead magnet you give them on your first page.

A lead magnet is something of value like a cheat sheet, swipe file, checklist, course, or training video.

So, on the backend, you can start sending a follow-up email to convert those that don’t take up on your offer when they claim your lead magnet.

#3: Order Page

The order page is when you ask for a payment for your offer, you can set up any accepted payment methods integrate with Clickfunnels to accept payment in your sales funnel.

Some of the payment methods in Clickfunnels are Stripe, PayPal, , etc.

#4: Thank You Page

A thank you page is where you show your customer how to get access to your product. You can set up a membership site in Clickfunnels to deliver this access to them.

You can also offer an upsell to some other products you have on this page to generate more revenue. Doing this will result in free leads, traffic, and visibility to some of your products.

People are always looking for other things to buy immediately they just purchase an item so displaying your offer to them will increase your ROI without spending any money on paid ads.

#5: Follow-up with Your Leads

You can nurture your leads using Clickfunnels with the follow-up funnels to send autoresponder messages immediately someone opt-in to your email list.

Clickfunnels Follow-up Funnels is used to build relationships with your list and at the same time sell to that list.

So, you get your entire marketing tool all-in-one on a single platform. The next step is how can it really help you as a business owner.

How Clickfunnels helping Business Owners

Clickfunnels is helping many business owners to get their message to the world selling and delivering their products and services.

As a business owner, you know that fresh leads are the bare bone of your sustainability in that business so you need it coming in on clockwise.

Businesses from various industries are leveraging the power of sales funnels to structure their offers using Clickfunnels to generate leads.

Recently, the co-founder of Clickfunnels Russell Brunson interviewed business owners related to the brick-and-mortar kind of business to showcase how Clickfunnels is helping them to generate a new stream of customers inside their business.

Go Here to Watch the Summit Now => https://brickandmortalfunnels.com/summit

Through that summit, you’ll learn how to grow your business online with the help of a well-structured sales funnel using Clickfunnels.

What is Clickfunnels Benefits?

#1: Easy to Use

A user-friendly interface has a good role to place in an interaction of any software and Clickfunnels is not an exception as you can easily navigate through the dashboard to perform your favorite tasks even if you’re a flat out newbie’s.

#2: All-in-One Solution

Clickfunnels is an all-in-one solution for the marketing and sales aspect of your business. You can engage and build a landing page to generate leads, build relationships with those leads, and sell to them all inside the Clickfunnels dashboard.

They have an autoresponder for sending an email sequence to your subscribers and the opportunities to accept payment inside of your sales funnel.

Also, if you don’t want to spend an extra cost to buy a domain name and hosting account on a yearly basis, Clickfunnels can save you those costs on building your landing pages and follow-up messages.

#3: Time Saving and Money

The main goal of any sales funnel builder software should be time-saving and cost of use. With the predesigned page funnel templates, landing page and sales funnel from different categories are so easy to deploy your funnel in minutes.

You can easily set up your sales funnel of any chosen goal you wish, all you need to do is simply make changes to the text, upload your logo and change the color, etc.

#4: Third Party App Integration

Clickfunnels may not have all the features available in some other sales funnel software but it does have some third party integration to activate in your funnel to generate leads, track conversion, receive payment, and run a live webinar, etc.

What is Clickfunnels Features?

Clickfunnels has some amazing features that help your business in any aspect of your marketing and sales.

Here are some of the top main features you should watch out for when you consider using Clickfunnels inside of your business.

#1: Building all Marketing Funnel Pages

You can use Clickfunnels to build all aspects of funnel pages categories that serve the different purpose of generating leads and sales in your business.

Most of these pages are already pre-designed and ready to be deployed, all you need to do make a quick tweak using the drag and drop editor to make fit your taste.

Some of these pages you can deploy in minutes are:

  • Webinar registration page.
  • Upsell page
  • Downsell page
  • Landing page
  • Sales pages
  • Thank you
  • Checkout page
  • Order page
  • Squeeze page

Easily, you’ll get this entire page example already designed in the Clickfunnels member area.

#2: Hosting a Webinar

Conducting a live or an evergreen webinar like other sales funnel builder software is not an exception to Clickfunnels as you can create a webinar funnel to have your audience register.

Clickfunnels is supported by already by every popular webinar hosting software in the industry, so no matter which platforms you choose to use you can easily integrate it in the Clickfunnels member area.

Here are some of the supported Webinar Hosting Platform integrated with Clickfunnels.

  • WebinarJam
  • GotoWebinar
  • EverWebinar
  • Zoom

#3: Drag and Drop Funnel Page Builder

Etison Editor

With Clickfunnels, you can create a landing page and sales funnel from scratch if you decided not to use any one of the already designed pages.

You’re provided with a drag and drop feature to move sections, rows, and columns that made the building block of your pages from one place to another.

Also, you can change the fonts, background color and upload image etc.

#4: Run an Affiliate Network

It’s so easy to set up an affiliate program for your products or service when you leverage the power of a backpack available inside of your Clickfunnels account.

You don’t need to pay an extra cost, Backpack saves you time and effort using a third-party platform to host or run your affiliate program.

There’s an option to set up how you would be paying your affiliate based on a one-time commission or a recurring bases.

They also get to download every creative and copy you made available to them on the front-end area of the software.

#5: For Internet Marketing Related Skills

Funnel Flix Training

Clickfunnels as a software company give you an opportunity to learn every various aspect of internet marketing related topics inside the dashboard when you sign up as a user.

It’s not just an online sales funnel builder but also a knowledge-based company.

You can learn more about marketing-related skills from Russell Brunson and some other instructors in their communities called Funnel Hackers.

Some of these training also doesn’t require you to have a Clickfunnels account before you can take part in these amazing trainings and courses.

Most of these contents are in various categories listed below from Affiliate Marketing, Sales Funnel, Marketing, and Sales, etc.

You can get access to these training and courses from Clickfunnels either you’re on one of the two pricing plans of $97 or $297 respectively.

Clickfunnels Pricing

There’s also a chance to learn more marketing skill from the free book available from any of the listed options.

#6: Predesigned Sales Funnel Templates

Predesigned Templates

If you’re someone that doesn’t like designing or has a budget for a freelancer to create a sales funnel for your business then Clickfunnels will really save you that cost because there are tons templates from different funnel page type you can easily deploy in minutes.

Some of these templates are fully designed all you need to do is add your own brand color, logo, image and text content that speak directly to your kind of audience. Example of all the built-in templates is as follows:

  • Lead generation templates
  • Webinar registration templates
  • Tripwire offer templates
  • Membership site templates
  • Product launch templates
  • Etc.

#7: Share Funnel

Clickfunnels allow you to share a sales funnel built inside of your own account with other colleagues, co-workers or client.

All you need to do is check the sales funnel you want to share and copy a link to send to anyone you want to have access to it.

The approach is widely used by Clickfunnels affiliates to earn a commission each time a new user you share the funnel link for register as a Clickfunnels member.

#8: A/B Testing

When created your sales funnel you would want to test some variations of the elements.

With Clickfunnels you can track and split test different variants of your sales funnel to which one is performing than the other.

It’s important to test your sales funnel so you can save yourself the cost wasting effort on what doesn’t work, ad budget cost, know the least performing landing page when people are engaging on your page.

You get to know which one is having more leads and sales than the other.

#9: Email Marketing Automation and Follow-up

Clickfunnels has its built-in autoresponder to send an email marketing campaign to your subscriber called Follow-up Funnels (Actionectics).

This is like other email marketing services out, but the beautiful thing here is that you’re getting every marketing and sales aspect of your business under one roof eliminating the stress of moving from one platform to another to perform this task.

It’s also integrated with some of the popular email marketing of your choice aside from the built-in autoresponder in Clickfunnels.

Here is some example of email marketing in Clickfunnels below:

#10: For Hosting Courses and Membership Site

Are you a course creator, coaches or consultant?

As you may know, monetizing your own skill is one of the lucrative online business models that would worth more than $1.3Trillion in 2023, so this opportunity to earn from these pieces of revenue by selling your knowledge and skill online.

But to be able to do this you would need a membership site where your student can get access to your training.

That’s what Clickfunnels gives you the advantage of hosting the course content of your member access only area for your paid students.

#11: Payment Gateways

Clickfunnels lets you accept payments from your sales funnel selling your products and services without them leaving you page to an external payment processing platforms.

Some of the acceptable payment gateways available to receive payment in your funnels are as follows:

12: SSL Certificate

Clickfunnels has the security of its user the most priority by giving access to each of sales funnel built inside of Clickfunnels to have an HTTPS at the beginning of its Web URL protocol.

Since most of the funnel inside Clickfunnels deal with payment so it’s good to have the security in place which saves both the seller and buyer from malicious attack, cyber phishing and identity theft.

Clickfunnels Vs GrooveFunnels

Clickfunnels has lots of competitors and alternatives out there but most next to Clickfunnels in sales funnel building is no other than GrooveFunnels.

GrooveFunnel is a sales funnel builder software that can be used to create all kinds of sales funnel, landing pages, webinar registration pages, and lead generation, and many other features pages.

It has some other features like following:

  • GroovePages – For creating attractive looking landing pages.
  • GrooveVideo – For hosting all your online courses and training.
  • GrooveBlog – For running a content management platform like WordPress.
  • GrooveCalendar – For scheduling and managing appointment of your clients
  • GrooveKart – For running an online shopping cart and checkout platform.
  • GroovePages for Shopify – Host your Shopify store right inside of GrooveFunnels
  • GrooveWebinars for Live Webinars – For hosting a live webinar to sell your products or services.
  • GrooveWebinars for Live Automated Webinars – For hosting an evergreen webinar to sell your products and services.
  • GrooveSell – For selling your physical or digital product and accept online payment
  • GrooveSurvey – For conducting a survey about your products
  • GrooveQuiz – Used for getting costumers’ feedback on your products
  • GrooveDesk – For managing your customers request complaint
  • GrooveMember – For running a membership site to hosting your courses
  • GrooveAffiliates – For running an affiliate program for your products

GrooveFunnels is mainly targeting small business owners out there to get their ideal to the marketplace with pricing plans ranging from FREE, $99/month, and $199/month.

Aside from GrooveFunnels having these amazing features integrated into the platform which most newbies just getting started in the online business won’t find very useful at an early stage, Clickfunnels can also do almost all of these features a well.

On the other hand, GrooveFunnels is not for someone that doesn’t want to deal with the complex stuff of building a sales funnel.

Clickfunnels Pricing

Clickfunnel Pricing

Clickfunnels comes in two pricing plans of a Startup plan at $97/month and a Platinum plan at $297/month respectively.

As a beginner new to the world of sales funnel, the Startup plan is suitable to fit your need at this stage.

The Platinum plan is suitable for an advance and experienced user who would like to manage all their sales and marketing activities of their business on one platform.

It comes with other features like Follow-up Funnel (Actionectics) and Backpack (Affiliate management tool)

What is Clickfunnels – Final Thought

That’s all about what you need to know about using Clickfunnels in your business and how to leverage all the amazing features that came with it.

You might still be having a second thought of whether Clickfunnels is actually really needed in business now or not but guess what the answer is YES and NO!

Only left for you to decide if you need a tool to grow and scale any business online that consistently leads and sales on a daily basis for your business.

There’s nothing stopping you from giving it a try today when you sign up for your 14 Day Free Trial Account.

Have any question that hasn’t been answered in the post and would want me to provide more clarity on that for?

Drop me a comment below and I’ll be happy to help you out!

Are you ready to grow your business online?

Wale Adetona

My mission is to show and give access to a curated list of marketing tools, resources, tips, and tactics to run a very successful business to better SERVE, IMPACT, and create passive income for yourself while building your own DREAM life and freedom

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