18 Best Sales Funnel Builder Software (Review Guide 2021)

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Sales funnel are essential for any online business that wants to grow exponentially.

The best sales funnel builder gives you the ability to increase your sales and conversion. A business without a sales process in place is not only losing money but also missing the chances of converting their prospects into a paying customer. 

The primary goal of having a sales funnel set up for your business is to generate leads and sales.

But before that can be achieved you need a sales process to take your customer on a journey from saying “No” to a “Yes” by taking them on a series of steps inside of your funnel.

The number 1 rule of direct response marketing is that a confused mind will always say no, so you need an average 7seconds to confuse your potential customer to buy your products or services.

Approximately 68% of companies have not identified or attempted to measure sales funnels and the same research also shows that 79% of leads are never converted into sales because of lack of sales funnel.

Choosing the best sales funnel builder is important

Creating a sales funnel is not enough to bring you more leads, sales, and conversion on autopilot if you don’t optimize and structure your sales process and direct your customers down your funnel.

In this guide, you will learn the comparison, reviews, and ranks of 18 best sales funnel builder software.

These reviews are solely based on main features to look out for in a funnel builder software like the ease of use, pricing, automation tools, design, third-party integration, and to name a few.                                               

Let’s get started.

Disclaimer: This article contains affiliate links where I may receive a small commission for at no cost to you if you decided to purchase one. However, these are courses I fully recommend when it comes to starting affiliate marketing and the commissions help me provide free content. You can read my full affiliate disclosure in my privacy policy.

What is the Best Sales Funnel Builder, Software and Platforms

Here my picks for the best sales funnel builder, software & platforms to try this year:

1. Clickfunnels


Clickfunnels is a sales funnel builder software used by online marketers to build a high-quality sales funnel or landing pages to either sell products, services, or capture customer’s information. 

In addition, using Clickfunnels you can create a different type of sales funnel to specifically for your business using their pre-built templates in the following categories.

  • Lead Funnel – Squeeze Page Funnel or Application Funnel
  • Selling Products or Services – Tripwire Funnel, VSL Funnel, Webinar Funnel, Product Launch Funnel (PLF)

If you subscribe to their platinum plan, you can run an affiliate program for your products or service where you can JV with affiliates to sell for you in return for a commission you plan to give on each product sold.

Clickfunnels has everything to run a very successful online business from creating sales pages to sending email automation to your customers right on the same dashboard.

Wondering whether a sales funnel is the best fit for your business then check case studies below on how these industry experts are using the power of funnel to increase their ROI.

Key Features:

  • 24/7 Customer Support

Using Clickfunnels you’re guaranteed to experience technical support each time your encounter issue setting up your funnel, connecting your SMTP or downtime when your subscribers are accessing your funnel.

  • Drag and Drop Sales Funnel (Etison Editor)

With the drag and drop feature, you can create a sales funnel or landing pages in a matter of seconds without previous knowledge of learning how to code or be a programmer. 

There’s also a feature to create a variant of sales funnel comparison which allows you to test two funnel together and decide which one brings you most results.

  • Pre-built Template Funnels 

Clickfunnels allows you to create a sales funnel using their pre-made templates available in a different type of funnel you want to create. You can use the premade templates or build your own from scratch.

  • Share Funnel

This feature allows you to share your complete marketing funnel to your clients, subscribers, or partners to download into their own Clickfunnels account in second in just a few clicks.

  • Affiliate Management Tool (Backpack)

This affiliate management tool is also called Clickfunnels Backpack which allows you to run your own independent affiliate program for your products by assigning a unique link to each affiliate marketer promoting your products.

  • Membership Site

You can run a membership program inside Clickfunnels selling your own digital products like courses without worries using other third-party platforms.

  • Media Storage Access

With this feature, you can host your media files like PDF, Microsoft Word file, and image inside the Clickfunnels media storage library.

  • Third Party Integration (email, payments, SMTP automation (Zapier))

When you decide to go for the Clickfunnels startup plan without Actionetics, then you can integrate your own email marketing autoresponder software. 

You can integrate different payment methods like Stripe, Paypal, or 2checkout to receive payment for your products.

Zapier integration is available as well to automate daily task activities in your business.

  • Follow-up Funnels (Actionetics)

The follow-up funnel also called Actionetics allows you to send emails depending on your user’s activities inside of your funnel. It also helps you to follow-up on each of your visitors abandon cart with features like 1-click upsell and order bump.

  • Funnel Flix (Funnel Hacker TV)

This is amazing about Clickfunnels they provide you with enhanced training to help you get started with sales funnel with other topics in marketing, traffic, and copywriting thought by industry-leading experts.

No wonder this is called the Netflix of internet marketing.

This is a free training course to access when you signup as a Clickfunnels user. This makes it the most amazing thing about Clickfunnels from other sales funnel builder software company.

Pricing Packages:

Clickfunnels has two pricing options with a 14-Day Free Trial on each package.

  • StartUp Plan at $97/month with no Affiliate management tool (Backpack) and Follow-up emails (Actionetics)
  • Platinum Plan at $297/month with Affiliate management tool (Backpack) and Follow-up emails (Actionetics)

Cons of Clickfunnels

  • Expensive for beginner and small businesses new to sales funnel world
  • Has no CRM integration like other marketing tools

2. GrooveFunnels

Groove Funnels

GrooveFunnels is your complete digital products and services online sales funnel builder software system to create and sell your digital products.

With GrooveFunnels you have all of the tools you need to run your online business without hassle.

The company is Co-founded by Mike Filsaime who also created WebinarJamKartra, and EverWebinar

Over the years Mike has been building his reputation for creating amazing software to make life easy for entrepreneurs and internet marketers.

The amazing thing about GrooveFunnels is that it’s 100% absolutely free to use for life.

GrooveFunnels is claiming to replace most popular tools like (Clickfunnels, Kartra, LeadPages, Instapages, ThriveCart, SamCart, PayKickstart, Clickbank) and many other tools.

As at the time of writing this they are in beta mode.

The major reason they’re giving it free for life 

My first encounter with GrooveFunnels was through my Facebook friend post, so I decided to give it a try since it’s free at no cost from my end but I will let you that the experience was overwhelming with every feature inside GrooveFunnels.

GrooveFunnels is absolutely recommended for beginners who would like to have all their marketing tools to start their online business under one roof without paying expensive money.

The tools are built-in mind to take care of your various online business activities to sell and deliver your digital products.

Key Features:

  • GroovePages 

You can design a professional attractive landing pages, websites and sales funnel using the drag and drop builder with the help of GroovePages

  • GrooveSell

if you selling digital products or own a SaaS company you can use GrooveSell to sell and manage your subscriptions with the help of the power of a sales process.

  • GrooveAffiliate

If you sell your own products or services, you can run an affiliate program where you recruit marketers to promote your offers and also pay you to affiliate all one dashboard with the help of GrooveAffiliate

  • GrooveMail

Manage all your email marketing campaign and built-in CRM feature in one place without a third party software for sending your emails with the help of GrooveMail.

  • GrooveMember

If you have a subscription-based membership site, you can manage every activity like billing, upload course, and homework using GrooveMember.

  • GrooveVideo

You can host videos aspect of marketing for your business with the help of GrooveVideo.

  • WebinarGroove:

You can create your life and recorded webinars using GrooveWebinar.

  • GrooveKart

You can run your own eCommerce store with a more advance and powerful tool like GrooveKart  

  • GrooveBlog

Are you a blogger using content management system platforms like WordPress, you can run your blog using GrooveBlog

  • GrooveCalendar

You can manage and schedule your daily meetings with the power of GrooveCalendar

  • GrooveDesk

This is an inbuilt helpdesk feature to help you attend to all your customer’s queries on the go.

Pricing Package:

Like I have said GrooveFunnels is FREE for a lifetime to have instant access to create your pages and funnels with No credit card, no contract neither hidden agreements.

Although the free GrooveFunnels account is limited for a period of time and won’t last forever.

The only downside about GrooveFunnels is that you won’t get all the features at a go on the free deal. Although, you can get access to create your first third funnels with your first project.

You can process payment and deliver your products.

There is an option to upgrade to their subscription plans with more marketing tools and features to use. But this is optional.

Cons of GrooveFunnels

  • It’s still in beta development 
  • It’s a new game in the market

3. BuilderAll


Builderall is an all-in-one marketing tool you will ever need to quickly & easily grow your business online without needing third-party software.

Although, builderall has more extra features that are combine with the platform – if you’re not into tech most of the tools might give you an aha moment and confuse at the same time.

I would say most of the tools available on BuilderAll are not most necessary or needed for newbie’s just getting started with online sales funnel. You need a few of the features to run a successful online business.

Key Features:

  • Membership Site Builder

Run your own membership platform in one platform with BuilderAll with needing an external course hosting platform.

  • Application Builder

Build a mobile app for your website in both Android and iOS development all inside BuilderAll

  • Email marketing

Connect with your leads using BuilderAll with their built-in email marketing platforms

  • Customer Realtion Management (CRM)

You can follow, tag and automate actions for each steps your visitors take in your funnels using the built-in CRM system.

  • Messager Bot

Automate all your conversations, support, and sales processes with an unlimited Messenger chatbot app.

Other feature integrated with BuilderAll

  • Virtual Assistant Access
  • Youtube Live Streaming Tool
  • Facebook Live Streaming Tool
  • Evergreen Webinar Builder
  • Blog Builder
  • SMS Messaging
  • Funnel Sharing
  • Bump Sells, Upsales and Downsales
  • Affiliate Management Tools

Pricing Package:

BuilderAll offer a 14-Day FREE trial, after you can subscribe to start with their available plans:

  • FREE $0
  • Builder Plan $19.90
  • Marketer Plan $29.90
  • Essential Plan $49.90
  • Premium Plan $69.90

Cons of BuilderAll

  • Complicated features
  • No 1-click upsells
  • Non-interative drag-n-drop editor

4. Kartra


Kartra is one of the best marketing tools available online with features easy to run a successful business for an internet marketer.

It comprises a bundle of tools containing a list of online marketing solutions to make hosting and promoting your business all from one dashboard.

You can create, market, and launch online without hiring a team of copywriters, web developers, designers, or system integrators!

Key Features:

  • Video Hosting

Kartra has a built-in marketing tool for hosting all kinds of videos that can be used in your funnel to sell either of your products or services.

This will save you more expenses on third party video hosting platforms like Wistia, YouTube, or Vimeo.

  • Kartra Email 

You can send all your email marketing campaigns in one place to your subscribers without depending on other external sources.

Send scheduled and automated emails sequences to your email lists without any hassle.

  • Done for You Funnels and Campaign

Kartra has a Done-for-You funnel in various categories which you can easily edit the structure, color, image, and copy to blend with your own brand so you can start selling and collecting payment for your products without building it yourself from scratch.

  • Create a Membership Site

This feature helps you to fulfill a paid content like courses or training session to your subscriber by uploading the files, video, and so on.

  • Kartra Calendar 

You can use this to book events and manage appointment with your clients and customers  

  • Kartra Helpdesk

Manage all your support ticket and customer management with a built-in live chat to make communication with customers more accessible and transparent at a go.

  • Affiliate Management Tools

You can set up an affiliate program to recruit other marketers to sell your products or services using this feature available in Kartra.

  • Set your commissions
  • Review and approve affiliate
  • Manage affiliate payout
  • Setup conversion based pixel
  • Third-Party API Integration

Integrate other marketing tools with Kartra to manage the most task for you like email marketing, payment integration, or zapier integration.

Pricing Package:

You can get started with Kartra with their 14-Day for $1 to use all features of Kartra to build your sales funnel.

Then you can upgrade to their paid plan after your trial expires with their plan structure below:

  • Starter Plan for $99 per month
  • Silver Plan for $199 per month
  • Gold Plan for $299 per month
  • Platinum Plan for $499 per month

Cons of Kartra

  • Expensive for beginner to start with
  • Your monthly expenses increases as your business and subscriber grow

5. Keap (infusionsoft)


Keap is formerly known as infusionsoft, is a contact management software application combined with sales, marketing, and eCommerce tools built-in.

It’s specifically designed to evaluate convenient CMR suitable to use because of it’s easy to use tools and simple to understand interface.

For an affordable price, it gives you numerous features that help you manage your business and customers with ease.

Key Features:

Keap is a full-fledged CRM system tool to help large and small enterprise businesses.

Here are the features that make keap difference from other CRM systems.

  • Sales automation 

Sales automation allows a user to create and share custom quotes from the app for the client to accept, then your sales team can turn those quotes into sales.

  • Contact Manager

This feature helps you to manage client contact know how committed they are by recording each client interaction with potential customers, and use the data to create reports

  • Built-in eCommerce automation

With many CRM’s can be used to manage eCommerce activities but not all support this which will need to connect to a third party platform before this can be possible but with Keap you get a built-in eCommerce automation system to grab contact information from your website, and automatically create and save it to your contact account.

Pricing Package:

Keap is an exceptional CRM with a price tag that serves with every business’s needs.

All plan comes with one user per account and 500 contacts with an additional user is $30 per month.

  • Keap Grow Plan at $79 per month
  • Keap Pro Plan at $149 per month
  • Infusionsoft Plan at $199 per month

Cons of Keap

  • Keap doesn’t offer phone support at night or on the weekends
  • No live chat 24 hours a day, seven days a week

6. Getresponse


Getresponse is marketing software you need to grow your audience, promote services, and sell products online using their all-in-one sales funnel builder.

It helps you to serve all your business need on a daily basis.

With Getresponse you can create content, boost sales, and send an effective email marketing campaign with features like automated workflow, contact list management, and drag-n-drop email editor.

There are tons of other features available in Getresponse which is listed below:

Key Features:

  • Analytics and Reports

When you send an email campaign, you can track how the email is performing like open rate, clicks, unsubscribes, conversion, bounce rate, social media sharing statistics, and desktop and mobile view of every email sent.

Other amazing features about this you can install a tracking code on your website to know the behavioral activities of your potential customers on your websites like signup, purchase, or website visits from an email campaign.

  • Email Templates

With over 500 newsletter templates ready to be a tweak to send your next marketing campaign. It’s so easy to find one that matches your business type because they are designed for an array of industries including agencies, e-commerce, fitness and wellness, health and beauty, travel, retail, and online coaching.

  • Contact Management

You can manage your email list using Getresponse easily. You can create a list of subscribers into your autoresponder or import your existing emails, segment your list, merge your list together, group your list with tags, and track the growth of your list.

  • Marketing Automation 

Deliver relevant email automation to your list by visualizing your desire dream customer journey with marketing automation.

Use a pre-designed automation workflow for a specific goal or create your own drag-n-drop workflow from scratch.

  • CRM

With this feature in Getresponse, you can easily create a customer profile and flood of sales. You can track all of your leads inside CRM

  • Webinar

Get your business online and connect with your audience anywhere, anytime by creating a live or evergreen webinar to sell your products or services. 

  • A/B Testing

When you’re sending your email, you can determine which version of the email is performing the most by split testing emails to your subscribers.

Pricing Package:

  • Basic Plan at $15 per month
  • Plus Plan at $49 per month
  • Professional Plan at $99 per month
  • Max Plan at a customized price

Cons of Getresponse

  • No free account creation
  • Complex email creator
  • No one-click upsells, order bump and downsell
  • No affiliate management tools
  • No video hosting 

7. Convertri


Convertri is built on an accelerated technology giving you the pipeline to give your visitor a better experience, and giving you more leads and more sales with the fastest sales funnel builder on the web.

You can create a standalone sales funnel and also connect your funnel into a WordPress page which gives you everything you need to convert your customer’s from the unaware stage in your sales process to the most aware stage.

I don’t think this sale funnel builder worth all the hype everywhere on the internet but let’s take a look at the features inside Convertri

Key Features:

  • Free Form Funnel Editor

Create and customized your entire sales funnel with an easy to use drag-n-drop funnel builder.

  • Conversion Tracking

Check analytics of how your sales funnel is performing with the conversion tracking metric inside Convertri.

  • Share and Import Funnel

You can create a funnel inside your Convertri account and share it with your business partner to import into their account, with this feature makes it easier to build sales funnel once and use it multiple times.

  • Background Videos

Play video in the background on your website to keep visitors stay longer. Simply choose from several videos available inside Convertri to use on your website’s homepage.

  • Drag and Drop Builder

This is common in most sales funnel builder platforms, Convertri lets you create your funnel with an easy drag and drop editor which allows you to add media, change text font, upload image, and embed a code to track metrics in your funnels.

  • Convertri Integration

Easily integrate other third-party platforms to Convertri. Connect your email marketing account and payment processor 

Pricing Package:

You can save 24% on their annual plan at $75 per month with a 14-Day FREE trial

Cons of Convertri

  • No built-in email marketing and automation
  • Doesn’t support upsells and downsells
  • The capped limit for the number of an impression on a funnel
  • No membership site support
  • Doesn’t support the majority of third party integration

8. Leadpages

Lead Pages

Leadpages is an easy to drag-and-drop sales page platform to build high converting landing pages. You can use the leadpages to create a sales funnel but capable of creating a congruent landing page with a customizable template.

There are tons of templates to build upon, or you can create your own from scratch using their drag and drop page editor.

Overall, there’s the ease of use and functionality that leadpages offer with amazing features:

Key Features:

  • Drag and drop editor

The newly redesigned drag and drop editor functionality you can build landing pages in minutes.

  • 150+ free template + a huge marketplace of paid templates

These will help you to speed the process of creating your landing pages, all you need to do is few editing and hit the save button and your page is live

  • Third-party marketing integration

With ease, you can connect with your favorite email marketing platform, CRM, webinar service, payment gateway, and more.

  • Hosted landing pages

Leadpage takes care of the hosting of your domain name for you, though you can still point your domain name to your landing page.

  • Lots of websites integration

You can integrate your leadpages landing page to other third party CMS services using leadpages plugin on the independent platform like WordPress as well other website integration for Joomla, Squarespace, and more

  • A/B Testing

You can split test your pages to see which version of your landing page is performing the most.

  • Analytic Report

Leadpages do not give you’re the functionality to track your landing pages for a detailed report but also you can easily get up and running with your Facebook pixel, Google Analytics, and many more. 

Other features available with leadpages are as follows:

  • Lead boxes
  • Lead links
  • Lead digits

Pricing Package:

You can get started with Leadpages today with their 14-Day FREE trial available on the following plans.

Standard Plan at $37 per month 

Pro Plan at $79 per month

Advanced Plan at $321 per month

Cons of Leadpages

  • With responsive preview but you can’t design a responsive version of your page
  • No membership site builder
  • No email automation built-in
  • Can’t be used as a sales funnel builder

9. Wishpond

Wish Pond

Wishpond is a landing page builder that lets you easily build pages in several industries in minutes. Although, Wishpond is also not a sales funnel builder just like leadpages.

The interface is designed and optimized for conversions with one of their available templates and edit with your own information you want to appear on the landing page when visitors are browsing through.

The tool is created in mind for beginners and for advanced users as well.

You can easily create landing pages in minutes with the drag and drop editor. But if you have the knowledge programming, you can code your landing page with core HTML and CSS.

Key Features:

  • Analytics Report

Easily track your emails open rates, clicks through rate, and deliverability so you can see how your email campaigns are performing.

  • Third-Party Integration

Integrate email marketing platforms like Aweber, SendGrid, or Hubspot and payment gateway for processing payments.

  • Marketing Automation

Automate customer journey based on their data and behavior. Track cart abandonment, scoring, and segmentation.

  • Pre-made Templates

With several ready-made templates, you can easily build a landing page and publish it in minutes.

  • A/B Testing

This feature allows you to split test your landing pages and know the best performing of your pages.

Pricing Package:

Wishpond has three pricing plans, which you can choose to subscribe for monthly or annually.

Starting Out Plan at $49 per month

Everything You Need Plan at $99 per month

Rapid Growth Tier-1 Plan at $199 per month

Cons of Wishpond

  • There’s no quick, easy integration with Salesforce
  • Limited reporting capabilities
  • No integration for a webinar

10. ThriveCart

Thrive Cart

ThriveCart is leading checkout software with feature like a shopping cart tool that makes it easy to accept payments from your customers.

Ascend your customer with a value ladder for your product or service, with the implementation of bump order, upsell or downsell by increasing the value of your offer.

Although, ThriveCart is not a full-fledged sales funnel building solution but does it best as a shopping cart tool.

But ThriveCart has a few features that are similar to other sales funnel builder software out there like Clickfunnels and Kartra.

Key Features:

  • 1-Click Bump Offer
  • Funnel Builder
  • A/B Testing
  • Affiliate Management Center
  • Autoresponder Integration
  • Two-Step Cart
  • Auto Follow-up

Another feature with ThriveCart is as follows:

  • 1-Click Upsell
  • Embeddable Cart
  • Webhooks
  • Coupons
  • Detailed Stats Analytics

Pricing Package:

ThriveCart offering a lifetime deal for a one-time payment of $495. There’s also an option for Pro Plan, with more advanced features, priced at a onetime fee of $690.

Both plans are lifetimes deal with no monthly recurring payments.

Compare to other sales funnel builder software that cost $97-$297 on a monthly basis, I think ThriveCart is a great deal and better option.

It’s also integrated with Clickfunnels and Kartra so you can have a custom cart separately for process payment in your sales funnel.

Cons of ThriveCart

  • Limited Order Form Design Options
  • Lack of Real-Time Reports with Transaction 
  • Limited Payment Support
  • Product Delivery Require an External Third Party 

11. SamCart


Samcart is a full-fledge shopping cart and checkout software that helps you to sell both physical and digital products online. You can also use the software to sell a service base offer to your clients.

ThriveCart is said to be the closest competitor to SamCart despite been new in the space with the fact that it’s still in beta mode as at the time of writing this.

With SamCart, you can create a sales funnel for your product or services with their amazing features.

The downside is that you can’t create multiple steps or complex sales funnel.

The main objective is to help marketers to sell their products or service online without needing to set up an advance sales funnel.

Key Features:

  • Payment Gateway

You can set up a shopping cart for your products or services with Stripe (for credit purchases) or Paypal. 

  • High Converting Checkout Template

You can create a sales conversion focus shopping carts with their 18 checkout templates form the template library.

  • Drag and Drop Payment Form Design

Easily create payment forms to send to your customers and start collecting payment in minutes.

  • Order Bump, Upsell & Coupons

Maximize profits and increase customer’s lifetime value by selling what product or service your customers might need with what they already bought.

  • Autoresponder Integration

This is one of the first things to integrate into a sales funnel or checkout software to automatically add new customers to your email list.

  • Membership Integration

If you have existing membership sites from platforms like Kajabi, Thinkific, or Post Affiliate Pro then you can integrate SamCart for your membership site to process payment

  • Marketing Automation

Integrate marketing automation from a third-party platform to send and schedule an email each time you have new subscribers.

Pricing Package:

You can get started with one of their three pricing plan plus a 14-Day FREE Trial 

  • Launch Plan at $49 per month
  • Grow Plan at $99 per month
  • Scale Plan at $199 per month
  • Enterprise Plan at $399.99 per month

Cons of SamCart

  • No crypto or Apple pay support
  • Limited design for checkout
  • No built-in digital sales tax calculation
  • Lack of membership platform neither a webinar

12. PayKickstart


PayKickstart is a dedicated shopping cart and checkout software similar to ThriveCart and SamCart. 

You can run all your online business with a more flexible shopping cart with affiliate management tools.

With Paykickstart, you can lead your customers on a long term checkout experience, if you’re selling either physical products, digital products, or SaaS-based products.

Pay kickstart lets you integrate different payment gateways and email marketing platforms so you can start processing payment as fast as possible.

Key Features:

Affiliate management 

No doubt, most of the traffic that leads to sales online are sent by affiliate marketers. That’s why Paykickstart makes it easy for recruiting an army of affiliates to promote your products.

  • Revenue Booster

Increase your average order value (AOV) inside your sales funnel by setting up a 1-click upsell, order bump, downsell to better satisfy your customers by providing them more value.

  • Reporting and Analytics

Grow your business with insightful reporting and analytics of how your campaign is performing with a drill-down sales report, subscription analytics, funnel report, affiliate analytics.

  • Security and Compliance

Make your product GDPR compliant to protect your customer’s data with enterprise-grade security and compliance standards.

  • Third-Party Integration

Depending on the payment method you choose to accept payment, Paykiskstart helps you to integrate your favorites payment gateways into your sales funnel.

  • Subscription Management

Set up recurring billing for your customers after they have already bought your products with either one-time payment, subscription, or trial offers.

Pricing Package:

Paykickstart offers a 14-Day FREE Trial Plan for its new member which can later be upgraded to the following plans.

Starter Plan at $99 per month

Growth Plan at $199 per month

Scale Plan at $399 per month

Cons of PayKickstart

  • Don’t offer lifetime pricing
  • No cryptocurrency payment integrated
  • Price increases as your business grows
  • There is no A/B testing feature

13. OptimizePress


OptimizePress is a WordPress landing page builder for converting visitors into leads and get their information.

You use it to create a high converting landing page to promote your products to your audience.

The tool is integrated with email marketing automation that can turn visitors and leads into customers.

If you run a WordPress site already, you can easily install OptimizePress to build your sales funnel in minutes.

You can also get the OptimizePress theme for WordPress or install their plugin.        

Key Features:

  • Premade Landing Page Template

No need to create a landing page or sales funnel yourself from scratch, OpmitizePress has some nice pre-built template you can deploy and have your sales funnel setup immediately.

These pre-built templates are arranged into categories, so it easy for you to navigate and choose the one that perfectly suited for your niche that can help you:

  • Build your targeted audience
  • Get more webinar signups
  • Book more clients
  • OptimizePress Visual Editor

OptimizePress visual editor is one of the advance landing page editors I have ever seen with its feature that lets you see your page editing in real-time as you make changes.

This saves you a lot of time as it makes editing instant and easy.

  • Build a Membership Site

When you join OptimizePress you will be provided with your membership dashboard where you can manage all your pages.

Inside this membership, the dashboard is where you’ll be getting help and support to start, grow, and scale your membership site.

You can build your membership site and create content like videos, articles, and courses.

Other features of OptimizePress

  • Mobile responsive
  • Integration and funnel automation
  • Checkout and payment plugins
  • Add-ons

Pricing Package:

  • Essential Plan cost $99/year on 1 personal site
  • Business Plan cost $149/year on 5 personal sites
  • Suite Plan cost $199/year on 20 personal sites

Cons of OptimizePress

  • Limited membership site
  • Can only work on WordPress site
  • Don’t offer a custom coding
  • Not a full-fledged sales funnel builder
  • No order bump,1-click upsell, or downsell integration
  • You can’t host a live webinar

14. Instapage


Instapage is one of the most landing page builder’s online. They claim to be the leader at conversion based optimization.

Instapage has featured predesigned mobile-responsive templates and support for entrepreneurs to build landing pages without the knowledge of HTML, CSS, or hire a developer.

They provide a drag-and-drop landing page editor that allows a marketer to create modern landing pages for both pay per click advertisement optimization or landing page creation.

Key Features:

  • Landing Page Template

If you’re not versatile in designing a simple landing page, you can leverage some of the instapage exiting templates.

Most of these templates are available in various categories you can choose from either:

  • Webinar page
  • 2 step pages
  • App pages
  • Lead capture pages
  • Thank you pages
  • Ebook pages

They are easy to deploy for your funnels in minutes.

  • Integration

One of the amazing things about instapage is that it’s integrated with most marketing automation platforms to capture leads on your pages. 

Some of the email marketing automation platform integrated into instapages are Mailchimp, Zapier, Marketo, Hubspot, Salesforce, and many more.

  • Analytics

Instapage has a sale driven analytic report to help you understand how users are interacting on your landing pages.

You can get a report on conversions, click-through rate, visitor’s devices and you can find almost everything inside your instapage dashboard.

It’s also effective to have it integrated into your google analytics dashboard so you can get to see all your analytics report in one dashboard.

  • Embedded Videos 

Instapage makes it easy to embed video, maps, snippets, social media sharing buttons into your page and also include your custom code. 

Pricing Package:

The business plan gives you everything you need to start building and optimizing the post-click experience and higher conversion for $149 saving 25% if paid annually.

The Enterprise plan is custom pricing available upon request but I think the business plan should get you up and running if you’re just starting as a small business.

Cons of Instapage

  • Limited eCommerce checkouts compare with other tools
  • It’s too expensive
  • Fewer landing page templates compare to other competitors

15. Thrive Themes

Thrive Theme

Thrive Themes is a great collection of WordPress plugins to boost conversion and opt-in rates on your website.

It comprises of products like Thrive Leads, Thrive Architect, Thrive Ultimatum, and many more.

They are tons free lead generation template and premade landing pages to get your website up and running with a little tweak.

You can use this tool to generate leads, build a sales funnel, host webinars, and lots of other stuff with WordPress.

Key Features:

  • Drag and Drop Page Builder 

You can create a custom WordPress posts and pages through a drag-and-drop user interface. 

With the premade templates, you can decide to create use it to build your pages instantly or create your own design from scratch.

  • Email Optin Form Plugin

Generate leads on your website with thrive leads on autopilot.

Whether your purpose is to generate leads or have visitors perform some tasks on your landing page. The premade pop up optin lets you perform this entire task.

  • A/B Testing

You can know where your leads are coming from and what action they are performing on your landing page with the analytic report tool available on the dashboard.

It displays how many leads you generated with your opt-in form either from the desktop or mobile device.

  • User Experience

It eases of use in terms of user experience and as well as easy to navigate from one area of the tool to another. It’s straightforward which can get you lost in the middle of getting familiar with it.

Pricing Package:

  • Thrive Theme membership at $19/month on an annual plan and install on up to 25 websites.
  • 5 Pack License at $97/yearly and install on up to 5 websites.
  • Single License at $67/year and install on up to 1 website.

Cons of Thrive Theme

  • You need knowledge of WordPress to use the builder
  • There’s a lot of plugins to install before you can build a standard landing page
  • You need hosting and domain name to use the plugin
  • There’s no 1-click upsell or downsell
  • You can’t host a webinar

16. Systeme.io


Systeme.io helps you to eliminate complex tools you need to run a successful online business.

You can sell your products or service, sell your courses, and receive payment from your customers under one roof.

It’s a great choice for entrepreneurs that want to lower the cost of their monthly expense on tools that help them accelerate daily activities in their business.

With Systeme.io, you pay only a tiny fee monthly for every tool you need to run your business starting email automation, sales funnel, or CRM.

Key Features:

  • Funnel

Funnel is the backbone of Systeme.io, they have tons of premade funnel in different category lead funnel, sales funnel, or product funnel.

You can either create this funnel on your own or pick from the high converting sales page inside the funnel builder.

  • Email Marketing

Don’t have a third-party email automation service?

Systeme.io comes with an inbuilt email marketing and automation services to send an unlimited email campaign to your subscribers.

  • Sell Products

Connect third party payment gateway to sell your products. You can also offer upsells, downsells, and order bumps in your sales funnels.

  • Online Courses

Create, launch, and host an online course indifference content delivery format like videos, articles, docs, or pdf and sell to your audience.

  • Affiliate Program Management

Recruit army of affiliate marketers to promote your product and pay each affiliate with commission base on the sales made all in one dashboard.

Other features of Systeme.io

  • Dropshipping
  • Launch your blog
  • Run evergreen webinar 
  • Automate your business

Pricing Package:

  • Startup Plan at $27/month for 5000 contacts and unlimited sales funnel
  • Webinar Plan $47/month for 10,000 contacts and unlimited sales funnel
  • Enterprise Plan $97/month for 15,000 contacts and unlimited sales funnel

Cons of Systeme.io

  • There are limited sales funnel templates
  • Needs more variation for an element (button/timers etc)
  • It’s a new platform among its competitors

17. Landingi


Landingi is a flexible platform for small businesses to create a landing page without coding experience. It’s also widely used by popular companies.

Build a relationship with your customer with a user-friendly approach to design and usability.

With their drag and drop features you can easily design beautiful landing pages, sales funnel, and pop-ups.

It comes preloaded with 120 mobile-responsive templates that can easily be edited with drag and drop editor.

No doubt Landingi is compared with Leadpages, but with more advanced features and high tier plan that it offers.

Key Features:

  • Drag and Drop Builder

Landingi makes it easy for small businesses to create landing pages with a simple drag and drop builder even if you don’t have coding experience.

  • Templates

You can select from over 200+ pre-designed templates, import your template, or create your own templates from scratch.

  • Mobile Responsiveness

This is one of the great features to watch for when selecting a sales funnel builder platform because research has shown that approximately 51.53% of global traffic comes from a mobile device. 

So you need to be building your sales funnel having a mobile device user in mind.

That’s what Landingi gives makes their template full fledge mobile responsiveness.

  • User Experience

Landingi is built having its users in mind because it an easy to navigate thought the whole platform.

  • One-Click Publishing 

It does easy to create pages, it also straight forward to publish it without any hassle. Landingi shows you through the process to have your page live and publish with just one-click publishing.

Pricing Package:

Their pricing plan is categories as follows:

  • Business Plan

Automate Package at $79/month billed yearly

Create Package at $55/month billed yearly

Core Package at $29/month billed yearly

  • Agency Plan 

Agency Package at $149/month billed yearly

Agency Pro Package at $245/month billed yearly

Cons of Landingi

  • It’s too expensive for small businesses
  • A/B testing and analytics are available on high-end plans only.

18. CloudFunnels


CloudFunnels is self-hosted all-in-one sales funnel builder software that helps you build a sales funnel to grow your online business.

It’s the first funnel builder that you can actually own & host by yourself. Download Cloudfunnels and host it anywhere you want either on shared hosting, VPS, Google Appengine or Digtal Ocean.

CloudFunnels literally gives you everything you need to create your dream online business with stress of paying for an external software services.

Inside CloudFunnels, there is an inbuilt email marketing services where you can send automated email campaign sequences to your subscribers, accept payment in you funnel and create membership sites.

Key Features:

  • Funnels

Unlock the full potential of your customer by 10x the average value of the number  your sales using the power of sales funnel.

You customers will give you more money when you open loop of your sales pipe lines and work them through your sales process.

  • Build Membership Sites

Build relationship with your customer who already bought one or more of your products by pushing them into a membership platform where you sell to them your other products as well.

  • Email Marketing

Unlock a lifetime value with your customer when you sell to them ones and continue to sell and profit from them forever.

Other Features of CloudFunnels

  • Sales Funnel
  • Launch Funnel
  • Webinar Funnel
  • Lead & Opt-in Funnel
  • Subscription Membership
  • Training Membership
  • Software Membership
  • Landing Page
  • Corporate Sites

Pricing Package:

CloudFunnels Elite Monthly at $27/month

CloudFunnels Elite Yearly at $67/month

Cons of CloudFunnels

  • It requires extra cost to use (Domain and Hosting)
  • It’s very new in the market
  • Limited number of templates
  • It require technical skill to setup

What is a Sales Funnel?

Sales funnel is a series of processes or steps someone takes from being a potential customer to a paying customer. Your sales funnel is what people see when they first land your product page when they click your ads from either Facebook or Google.

It’s important to have the entire ingredient to convert those visitors from been cold traffic to warm and then hot traffic with your hookstory, and offer on your sales funnel.

Sales funnel builders are used to creating a compelled user-friendly and attention-grabbing sales funnel that converts a visitor from lead into a sale.

The goal of a sales funnel is to move your customers down the funnel where you offer them more value to compliment what they have already bought, and as they ascend down your sales funnel your prices increase, and your customer acquisition drops.

How to Build a Successful Sales Funnel [Infographic]

Sales Funnel
Image Courtesy: Shane Barker

What Are The Benefit of Using Sales Funnel Builder Software?

1. Increases Conversion Rate

It’s easy to get people into your website but not an easy process to lead them to make a decision or reason why they are on your website.

And that’s the goal of a sales funnel to help you maximize the average number of conversion in every step of your customer’s journey. 

You’re going to notice that the number of people landing of the first phase of your funnel will be increased but as they move down the funnel the number will be decreasing until those that want to do business with you will stick around.

During this first phase is where you will be building a relationship with your potential customer to make them trust you.

The more you establish a relationship with your customer through your sales funnel the more trust you will build along the line and also helps you to grow your email list and sell to those that didn’t buy down your sales funnel.

The main purpose of a sales funnel is to help you maximize your conversion rate and as well helps you to filter the bad leads from the good ones.

2. Sales Revenue Outcome

A sales funnel can help you to predict the volume and outcome of your product or service before you launch it to the marketplace. 

It will clearly show you where most inside your sales process will generate revenue for you while providing your customers with more value and impact to grow their businesses.

Predicting your sales funnel before launching will help you to improve your marketing strategy towards your marketing effort.

And that is every goal of any business owner to know or picture the result of their product before releasing it into the marketplace.

3. Generate Consistent Sales

For any business to keep in share there should be an avenue for a way to make consistent sales in such a business.

Whether you sell either product or service, the number goal of you has been in that business to make sales. I’m not talking about just making any sales but consistent sales into your business.

The ability to set up sales processes that keep generating sales on a regular basis without much input.

That what sales funnel gives you the tendency to achieve in your business. It keeps bringing in new customers and clients into your business.

It helps you generate customer once and keep marketing your next products to them over and over without spending more money on ads.

4. Predict Possible Problem

There would be a problem in any aspect of your sales process in other for you to scale your business and hit your income goal then you need to filter these problems at every level of your sales funnel.

For example identify a customer that registers for your webinar, show live but don’t stick to the end or show up and stick to the end but don’t purchase your product at the end.

If you can identify this problem then you can prepare a strategy to send a follow-up sequence directing each customer to every level they are in your sales funnel to make them take up on your offer.

5. Goal-Oriented

The ultimate goal of using a sales funnel is to take distractions away from your customer and let them make a decision on only what you want them to do.

A sales funnel builder helps you to create a stunning sales funnel without being a tech-savvy using only the interactive drag and drop editor to create your funnels in minutes.

Sales funnel builder comes a premade easy to use a design template to launch your first funnel even if you don’t have any design skill.

Tips and Strategies to Use Sales Funnel Builder

The majority of business owners create a sales funnel just for having a funnel’s sake without having a clear overview on what to add or tweak inside their funnel for it to generate a stream of income into their business.

The focus of your sales funnel is to stand out and have an edge advantage over your competitors, so your customers can give you more money.

Here a few tips and strategies to add to your sales funnel to make it work.

1. Add More Curiosity To Your Headlines To Increase Conversion

Research has shown that 86% of customers would read the rest of your content only if you could confuse them with an attractive headline. 

So your headline must have a great hook to induce your potential customer to show interest in your content, ad copy or sales copy inside of your sales funnel.

According to Russell Brunson on his YouTube channel, two of the following webinar registration was tested together and a little tweak in the headline did two things to the webinar signup page.

Firstly, the ad cost dramatically went down from $24.85 to $5.84 per registration with just a simple change in the headline. Your headline should strategically state what your product is not in other to build curiosity for anyone engaging with your content.

Secondly, the show-up rate went up from 22.4% to 31.7% per attendees with a little change to the headline. 

2. Create A Lead Magnet To Grow Your List

You need to grow your list with a lead magnet on your sales funnel, as explained inside Lead Funnels.

It’s the form of a process to ask someone for their email address in exchange for something valuable, then on the thank, you page you deliver on what you have promised and next you can push them to your sales funnel where you provide more value and sell them your paid products. 

If you want to learn how to create a lead magnet and grow your email list as fast as possible consider checkout Lead Funnels.

3. Build Your Sales Page For Optimum Conversion

In every sales funnel, there are three phases of selling which include emotion (story), logic (logical arguments), and fear (urgency/scarcity).

The first phase to optimize conversion i.e. emotion (story) should be where you tell your potential customer a backstory that got you to create the product at the same time create a scene that draws emotion with what you’re selling.

The second phase of conversion optimization on your sales funnels i.e. logic (logical arguments) is where you state everything your potential customer is going to learn or achieve when they take up on your offer.

The third phase of optimizing your conversion inside of your funnel i.e. fear (urgency/scarcity) is by creating a time frame that your potential has in other to take up on your offer.

4. Offer An Order Form “Bump” To Increase Sales

Each of your frontend offers should have integration for an order bump.

Think order bump as an additional recommendation or supplement of what your potential customer has already bought.

Adding an order bump into your offer will help you create more awareness on what your prospect might be interested to buy but without directing them into the process them won’t know.

For example, if you’re selling books the closest order bump you can add when some bought your book is to offer them to add to their checkout an audio version of your book.

5. Keep The Buying Loop Open To Identify Hyperactive Buyers

This is one of the biggest thing people makes in the upsell page when a potential customer bought their frontend (FE) offer. The ultimately close the buying loop and close it for the day.

When you close the buying loop immediately some bought your product then your conversion dramatically decreases.

The goal of an upsell page is to always keep the buying loop open for optimum conversion.

What an average people will say when a customer bought their product is “Thank you for your order” which can decrease conversion rate but instead say something like this “WAIT! You Order is not complete yet…Here some other cool things you can buy”.

6. Create An Offer Wall To Ascend Buyers Up Your Value Ladder

When your potential customer goes through your sales funnel, completed their order and land on your thank you page.

Then push them through your offer wall where you recommend some of your other products.

Instead of your customer going to your competitors they start coming to you and as a result in free traffic to your other product.

It’s like killing two birds with one stone.

You spend money on ads once to generate customers into your sales funnel and that generalize into other products of yours.

7. Add A Webinar To Your Thank You Page To Increase Sales

Before you deliver what your customers have bought inside your funnel. You can also sell them some of your other high ticket offers by including a simple webinar registration inviting them to join.

This webinar registration can be added to each of your thank you page to increase sales with free traffic coming to some of your other products.

Sales Funnel Builder Software FAQ

Are sales funnel pages free to use?

Sales funnel builder software like GrooveFunnels offers free lifetime access to use the platform to build your first funnel and have it live in minutes. While some other sales funnel software like Clickfunnels gives you 14-Day FREE Trial to test the platform and then decide if you won’t continue. 

What’s the difference between website and sales funnel?

The main goal of a sales funnel is to convert your prospect into leads or sales. It’s usually created to send paid traffic with a focus to guide the visitors on a sales process and eventually lead to purchase. The website on the other is a bunch of links to a page like Home, About, Contact, Services, and many more.

How do I get people to fill my sales funnel?

To get people to fill inside of your sales funnel is by sending traffic from different forms of marketing effort. These are usually Social Media Marketing (Facebook Ads), Pay Per Click (Google Ads or Bing Ads), Email Marketing, Influencer Marketing, and many. 

Most of these traffic sources have their quality and need a budget to start but if you want to learn how to fill your funnel with 21 virtually unknown traffic sources of your dream 100 consider reading Traffic Secrets.

Can a sales funnel be SEO optimized?

Yes, you can have your sales funnel to be SEO optimized, like Clickfunnels there’s an option for this in their Etison editor when you are building your funnel inside of the editor. You can set your Meta tags, titles, and meta description so you can generate organic SEO traffic to your funnel.

What makes a great sales funnel?

A great sales funnel should be well crafted enough to capture your potential customer attention and make them take action on your product or services. Good criteria in a sales funnel should have an attention-grabbing headline to hook and induce your visitor on what you have to offer to them. 

Your sales funnel should be structure in a way from converting someone saying No to a Yes on your offers.

How do you structure a sales funnel?

You focus your sales funnel in the following way for optimum conversion.

  1. Open your sales funnel with an emotion-based headline calling out your target audience
  2. Tell the story behind what got or motivate you to create the product.
  3. Share the logical view of what your target audience will get when they take up on your offer.
  4. Arrange everything they will get in an offer stack usually contain a list of product you converted into an offer and the value (price) on each of the offer.
  5. Add attention-grabbing images throughout the sale funnel.
  6. Implement scarcity into your funnel to let you potential customer know how they would miss out if they don’t take on your offer. With F.O.M.O (Fear of Missing Out) implemented into the funnel, there’s a high tendency to increase your conversion rate with a single tweak alone.

What is the cost of a sales funnel?

To create a sales funnel, you can consider using a free funnel builder like GrooveFunnels.

The average cost of these software starts from $27 and up to $297 per month for a larger firm.

The pricing is usually determined by the features which are different base on the plan you choose 

Final Thought (Summary)

When it comes down to choose the best marketing tool to create your sales funnel. 

It’s important to choose the right one that fits your business need even if you are just getting started online or a small business owner, there’s always an affordable sales funnel builder software online for your absolute need.

But you need to decide and go for the one that fits your business needs.

Each of the sales funnel builder platforms I have mentioned here is great tools that can help you generate traffic, leads, and sales into your business with the right marketing effort. 

It’s up to you to decide which platform is the right one for your business.

Which is your favorite sales funnel builder?

Wale Adetona

My mission is to show and give access to a curated list of marketing tools, resources, tips, and tactics to run a very successful business to better SERVE, IMPACT, and create passive income for yourself while building your own DREAM life and freedom

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