Leadpages vs ClickFunnels: In-Depth Review and Comparison (2021)

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Looking for an in-depth review and comparison between Leadpages vs ClickFunnels?

Still, doubting which one to finally go for whether Leadpages or ClickFunnels?

Don’t worry we are here to give answers to any of the above questions between these two of the most sorted landing page builders.

In this guide, we’ll be talking about an in-depth look at both of these popular marketing tools and help you decide which one is actually good for you.

So, my goal at the end of this guide is for you to have a clear knowledge of how both tools can help you to achieve in your business.

But before we dive into them individually and start comparing both ClickFunnels and Leadpages based on their strenght and weakness.

Let me ask you this question first.

Do you know what is a landing page and funnel? Do you know the benefits of both landing page and funnel? So let me show you a little brief of what landing page and funnel actually means and how you can use it effectively.

What is a Landing Page?

A landing page can be described as any website that a prospect can visit firstly. To come down layman term, a landing page is simply an email opt-in page, the home page, contact page, a sales page, or a page that your prospects see immediately after your ads.

The main objective of a well-crafted landing page is to be optimized for prospects to first have a grasp or learn more about your products or services.

At this stage, you may not make a sale at the first visit to your landing page after offering something of value upfront called Lead Magnet that can be in any form of eBook, templates, cheat sheet, or checklist.

But not all of the visitors that claim this lead magnet will result in a sale.

The purpose of giving something upfront is to serve them as a bribe for giving you their email address.

Through the email address, you can set up a series of follow-up emails to be sent out to them to nurture your leads until they become customers.

You can keep nurturing those customers until they eventually become repeat customers and advertise your brand to other potential idea clients through the “Word of Mouth”.

So your landing page has to be set up to focus on one desire your prospects like to achieve. Your landing page is serving as the first page in your funnel.

What is a Funnel?

A funnel has one specific goal to help you achieve with your products or service you’re offering for your client.

The goal is usually to generate new leads or sales into your business.

Most of your prospects won’t buy from you at first encounter on your funnel as I have mentioned above.

As a matter of fact, each funnel at any stages has a different ultimate goal it should fulfill on your site:

  • It can be to convert leads into customers
  • It can be to nurture your leads
  • Upsell customers from low ticket to high ticket offer
  • It can be your customer talking about your products to others through the “Word of Mouth

As you’re creating funnels you’ll start discovering the one that fits your style of business. A sales funnel stage is usually structured for series of conversion-optimized pages.

A well-crafted funnel could look like below:

  • Walk through a series of upsell or add-on offer
  • Lead by checkout pages to make the purchase
  • Lead by a sales page that sells your product or service
  • A landing page that capture email addresses (squeeze page / opt-in page)
  • Content value page that educates, build a relationship, and showcase awareness about your product or service

Leadpages vs Clickfunnels

Before we start to talk about the difference between both tools, it very important to dicuss how awesome they work in their own way.

To be very honest here each tool serves its very own purpose. Despite both having their own differences there are many ways each tool work together.

But first, before stating it’s differnces and comaparison it’s good to know what both software does. So for that let’s start with ClickFunnels.

What is ClickFunnels?


ClickFunnels is an online sales funnel software that enables you to build conversion focus pages that generate leads and sales for your own autopilot.

The tool is widely used by most popular online entrepreneurs to sell their products or services.

Russell Brunson co-founded ClickFunnels, He’s a storyteller, internet marketer, best selling author, and indigenous affiliate marketer.

The company was founded in 2014 with his partner Todd Dickerson in a basement.

How does ClickFunnels Works

ClickFunnels helps you to create different kinds of goal-oriented landing pages and sales funnels but that’s not all.

Inside the ClickFunnels dashboard, you can also send a follow-up email to each of your prospects that subscribe to your list.

If you are a course creator, coach, or consultant, there’s a feature that allows you to run a membership site to deliver your course contents to your customers.

The beauty of ClickFunnels is that you don’t need to be a designer, coder, or programmer before you can create a sales page to sell your products or service.

In less than 15 minutes you can have a page up and running.

Let’s check in detail what you can actually do with your ClickFunnels account.

How to Create your first Sales Funnels

Before you develop a good sales funnel for your business you have to have an end goal in mind first which can be either to grow your email, run a live webinar or offer a free service in order to get people’s email addresses.

Creating a sales funnel in ClickFunnels, all you need to do is to select from pre-built funnels that are tailored to the goal you want to achieve in your business or create a new one from scratch.

Either you sign up through the 14 days free trial or via a share funnel provided to you by fellow marketers in the ClickFunnels community you can have access to a wide range of premade sales funnel in different categories.

It’s so easy all you need to do is to log in to your ClickFunnels dashboard area then navigate to funnel and click on “Build Funnel”.

Clickfunnels Funnel Type

After you are decided on your goal to achieve with your funnel then you’ll be taken to a page to select from varieties of funnel types, click on anyone to start editing.

If you can’t find a design that’s suitable for you to start editing, you can try the click ClickFunnels marketplace to purchase a high converting templates

The place has a lot of templates you can choose from depending on your budget.

Predesigned Templates

Like I said above you might not like some of the pre-made sales funnel in the ClickFunnels offers, so another option you have is to build it yourself from scratch using the interactive Etison Editor.

Build an Entire Website or Landing Pages

You can use the ClickFunnels Etison page editor to build your entire website and blogs if you like. ClickFunnels allows you to create pages of up to 100 with the Startup plan and more than 250 with the Platinum plan.

The good thing about it is that you don’t need web hosting for all these pages. They are hosted by the ClickFunnels security server powered by the ASW platform.

Setup Your Email Follow-up and Payment Integration

Clickfunnels email autoresponder tool called Follow-up Funnel to schedule or send out email campaigns to your leads at any step they are in your sales process.

You can set up an action base response that triggers whenever an action is taking place in your funnel.

Like when you are given a free lead magnet then you send or schedule a series of email follow up aiming to close them on your paid offers.

Let’s take a look at ClickFunnels Top Features

Now let’s take a look at what ClickFunnels gives you straight out of the box when you sign up for the 14 days free trial account

ClickFunnels Features List

Hosting a Live Webinar

With ClickFunnels you can run a live or recorded webinar to sell your eye ticket offer especially if you are a course creator consultant or a coach.

Clickfunnel does not have precise software to run a webinar but with the third-party integration, you can run a successful webinar using services like Webinarjam, Gotowebinar, etc.

Nurture leads with follow-up funnel (email autoresponder)

Schedule and send email follow-up series to your warm or cold lead and guide them through your sales process.

You can also set up an email to trigger a condition as set up in your email follow-up series and send a transaction email each time your customers make a purchase on your funnel.

See sales analytic reports

Track each click, conversion, and revenue generated from each of your funnels on a daily basis with the interactive ClickFunnel dashboard area.

Whether you are using the third-party email services or the built-in email automation inside the ClickFunnel you can track each lead or sales generated on a regular basis.

Affiliate management tool

Run your own affiliate program by recruiting an army of affiliates to sell your product or services on your behalf and in exchange you reward them with a commission.

This feature can literally help you to manage all the headaches that are involved in tracking and managing affiliate programs. This tool is called a Backpack.

Drag and drop pages with the funnel

Using the interactive drag and drop page builder makes your funnel creation so easy with ClickFunnels. With this feature, you can easily rearrange pages without refreshing the browser.

Integration using the WordPress

Do you use WordPress? ClickFunnels makes it easy with the WordPress plugin to display funnels from your account on your blog without writing any code.

Segment and tagging your leads

After people claim your free lead magnet then you can move them into Seinfiend email follow-up. Where you can track the behavior of the lead and tag them to be moved into another series of automation.

This is usually set up in case most of your lead does not convert into sales during the Seinfeld email follow-up.

It can also be used to track the behavior of your leads and easily remove them from your email list.

Create membership sites

Are you giving enough value to your customer already like free content then you can lock your best content and ask your prospects to pay for access? Either of the plans you subscribe to can create a membership site to sell your courses.

This gives you the advantage of having your landing pages and funnels set up in the same dashboard while also delivering the product to them immediately they made a purchase.

Use a funnel for split testing

You can split-test each of your funnels to determine the winning so you can focus more attention on a funnel that’s bringing more leads and sales.

There are also other elements you can split test to each other like your headlines, creative images, video sales letter, etc.

Each of the split tests you run for any of your funnels has stats attached to each of them.

Share funnel with others

If you don’t know how to design your sales pages from scratch there is no need to bother as you can easily have the sales funnel of other marketers copied into your account without losing any form.

It’s as easy as just clicking on a link and all the funnels shared with you can be inside your account in a matter of seconds.

Deliver leads magnets automatically to your list

Instead of using external services, you offer your lead magnet such as an eBook, cheatsheet, checklist, or list of resources uploaded into your ClickFunnels account.

You can automatically deliver your lead magnet to your prospect’s email address when they opt-in to your email list.

Online training platform

Most people starting an online business have little or no prior knowledge of how funnels can help grow their current business online.

But with the FunnelFlix access pass you can learn anything related to any online business ranging from marketing, sales, copywriting, high ticket closing, selling online courses, etc.

The courses on this platform are taught by the most sought-after experts in a variety of niches and topics.

Get an assigned sub-domain

You’ll get access to a sub-domain specifically for you to log in and track all your funnel from one dashboard.

If you don’t have a purchased domain from services like Namecheap then with subdomain name all your funnel can have ClickFunnels.com append at the end of each funnel.

Use Etison editor for funnel pages

With the interactive Etison editor, you don’t need to know how to code to create a converting landing page.

It’s so simple as just moving a mouse from one place to another and in minutes you can have your websites live.

Online marketplace to shop readymade funnels

Don’t have anyone to share the funnel with you or not very certified with some of the pre-made funnel templates inside ClickFunnels.

You can purchase a readymade funnel template from ClickFunnels marketplace or hire some from Funnel Rolodex (Specifically built for funnel creation and related tasks)

ClickFunnels Pricing

Now come down to the important part you would want to know concerning the cost of ClickFunnels.

ClickFunnels has two pricing plans to choose from either the Startup plan for $97 per month or the Platinum plan for $297 per month.

Firstly, you need to sign up for the 14-day free trial account to see how ClickFunnels can help your business.

Before you start to hit the free trial button, let’s talk about what you can get for this subscription.

After you get the free trial for a duration of 14 day, you’ll be given a 30-day money-back guarantee. In case you notice the tool is not perfect for your business on day 29, you can cancel your plan with a full refund (no question asked).

Clickfunnel Pricing

Also, you should know that you are not signing a lifetime contract with ClickFunnels. The contract is only for a month-to-month basis which means you can cancel at any time you choose or decide.

You also have an option to select a yearly base plan which comes with 2 months free subscription, which means you are paying for the price of 10 months.

There are also series of upsells but that’s when you initially sign up for the free trial account, these upsell are funnels and training videos that can help you grow any type of business called One Funnel Away Challenge.

Since we are trying to make comparisons between ClickFunnels to lead pages let’s talk about the setback for startup businesses. Without holding anything back I would say ClickFunnels is a bit more expensive than LeadPages.

My main belief when it comes to doing business is that the right tools are essential, but as you are sourcing for the right tool you must also consider your budget.

While you are also considering the budget you shouldn’t go low on crappy software considering the fact is the tool that you’re going to use every single day.

Spend money to get the absolute best tool to do the perfect job, so let’s go-ahead to discuss why it’s a bit more expensive…

The main benefits of ClickFunnels over LeadPages are flexibility and customization. LeadPages has simple landing pages that offer very little in the way of flexibility and customization.

Recently they released their own drag-and-drop builder of their own but it’s not that to be robust, flexible, and customizable as that of ClickFunnels pages but it can still do a great job.

ClickFunnels allows you to simply create checkout pages and connect with your payment processor for products or services which are not available with LeadPages.

It also has a membership platform where you sell and deliver your content within a protected member’s area after you’ve received payment which is not available as part of features in LeadPages.

You can easily rely on your entire business with just ClickFunnels only. Create your pages, opt-in pages, checkout pages, sales pages, upsell pages, and access to your membership all inside a single platform with ClickFunnels without needing any extra tools.

With ClickFunnels you can A/B testing your funnels to decide which one is performing the most as part of the ClickFunnels plan but not available in the Leadpages plan.

The second plan known as Platinum is the full suite of services that ClickFunnels offers. It’s a nice package with cool features that you can rely on for efficiency.

For the Startup plan on ClickFunnels, you’re limited to 20 funnels, 100 pages, 20,000 monthly unique visitors, and 3 custom domains. For a small business that’s just getting started this is recommended.

With the Platinum plan, you’ve access to unlimited funnels, unlimited numbers of visits, unlimited pages, and unlimited custom domains.

You get 100% access to Follow-up Funnels and Backpack. The Platinum plan is $297 per month.

If you run a website that has over 20,000+ views per month, or you want an all-in-one solution (combine with email marketing automation and affiliate management tool), the Platinum plan is definitely worth trying out.

Think of how much you would pay for each of those tools when you try to purchase them separately.

Creating an account is easy. It takes less than 90 seconds and you’re done.

When you sign up for a 14-Day free trial account, you’ll get access to premade funnels for free.

So if you don’t have any previous knowledge about the funnel you can easily get started in minutes with that and start capturing leads and sales.

All you need to do is to make changes to the default wording in the funnel to match and grab the attention of the audience you’re serving.

Built-in Funnel Templates Included:

ClickFunnels Pros

Now let’s talk about some of the advantages to choose ClickFunnels over its competition:

  • 14-Day free trial to test the tool, you’re not tied into any contract if you don’t like it after you can cancel.
  • Drag and drop funnel and page builder
  • Premade funnel from different categories
  • Integration with other third-party email marketing services
  • Works with favorite webinar tool, Webinarjam
  • Weekly Q&A support zoom call
  • Integration with popular payment gateways like PayPal, Stripe, Recurly, and many more.
  • 30-Day money-back guarantee 
  • Affiliate management tool system
  • Mobile responsive designs
  • Well design templates
  • Easy re-arrangement of funnel based on their priority
  • Share funnels with fellow marketer or co-workers
  • Two-level membership access (Give access to a co-worker to traffic funnel statistics)

ClickFunnels Cons

ClickFunnels is an awesome tool but has a few things that need to be considered before you sign up for a free trial account.

  • It’s limited to only two subscription plans
  • A bit more expensive than other competition (but worth it for a business that wants to grow its influence)
  • Limited to 20,000 visitors per month (with the Startup plan)
  • Limited to 20 funnels (with the Startup plan) but if you’re a small business just getting started you can need more than 20 funnels.
  • Limited to 3 custom domains (with the Startup plan)

One of the biggest issues with ClickFunnels is actually the pricing, but you would compare the convenience of having an all-in-one tool to power all marketing activities in one place over the price tag.

But with this disadvantage, I think ClickFunnels is the right decision for most users. It’s an easy-to-use tool that will help you convert leads into paying customers.

Here are some of the tools you’ll be getting as external services from the different platforms but ClickFunnels has all of them covered as part of your subscription.

  • Domain name ($10+/month)
  • Website Hosting ($120+/month)
  • Affiliate Management Tool ($497/month)
  • Landing and Funnel Page Tool ($97/month)
  • Email Marketing Automation Services ($300+/month)
  • Conversion Tracking Software ($197/month)
  • And Many More…
  • Total Savings: $1351/month (that does not include the charges of the designers and programmers)

In this way, ClickFunnels is an awesome tool that can save you a huge amount of money considering you’re getting the most expensive tools in a single place for a lower price.

ClickFunnels Third-Party Integration

Here’s a list of supported third-party integration that can be used with ClickFunnels

List of Supported Email Integration by ClickFunnels

  • Active Campaign
  • Aweber
  • Constant Contact
  • ConvertKit
  • Drip
  • Getresponse
  • Hubspot
  • Keap (formally InfusionSoft)
  • MadMini
  • MarketHero
  • OntraPort
  • SendLane

List of Supported Payment Gateway Integration by ClickFunnels

  • PayPal
  • Stripe
  • Recurly
  • Blue Snap
  • Easy Pay Direct
  • JVZoo
  • ClickBank
  • WarriorPlus
  • InfusionSoft
  • Apple Pay and Android Pay
  • Authorize.net
  • NMI (Gateway Funnel Pros)

What Is LeadPages?


LeadPages is a landing page builder for online entrepreneurs. You can use this tool to create an optimized sales page where you can capture your prospects’ details so you can market to them later.

Leadpages is more than just a landing page builder software. It has some other tools like Leadpages Leadboxes that can help you create pop-up forms to place on your website.

You can also capture leads through emails with Leadlinks. Lastly, LeadDigits allows you to get subscribers/contact details via a text message. Looks somehow but it’s possible.

So now let’s talk about how it all works together starting with the basics.

How does Leadpages Work?

You don’t need to know HTML or any programming language before you can create landing pages just like ClickFunnels.

Leadpages also has a drag and drop feature with their premade-designed templates to start creating nice-looking pages in minutes.

All you need to do is make a few changes to the headline, text, images, and colors on the premade pages and you’re good to go.

The editor still needs changes but can actually do the work perfectly.

Leadpages is for small businesses and beginners who are just getting started looking for a tool that’s low budget.

If you’ve not created a landing page before, Leadpages can give you the confidence to feel good on your first try.

Leadpages works efficiently with most email marketing service providers out there, so you can capture your prospects’ emails and build a relationship with your email followers after then signing up for your lead magnet through your landing page.

To start creating landing pages inside the Leadpages member’s dashboard you’ll need to hit the “Create New Page”, then you’ll have two main options to choose from:

  • Creative designed standard templates
  • Drag and drop templates
Leadpages Landing Pages Design

If you may ask, what are the main differences between the two options standard and drag and drop templates?

Standard Templates: This only gives you access to limited customization. It comes with the option to hide elements, but can’t restructure elements and content on the page.

Drag and drop Templates: These are page templates with options to customize them. Edit to match your needs. But the only issue is that you can’t A/B splits testing with it. Moreover, you can A/B split testing with the standard templates.

Well, I found the drag and drop editor option to be difficult to use. You’re only given an option to specific columns to add your elements into, not a good way to change font sizes and colors, hyperlink keeps un-linking themselves.

So I later found myself getting familiar with the pre-built page templates aside from the drag and drop option that still needs an extra effort from my end.

Leadpages offers both free and premium landing page templates.

Leadpages Landing Pages Design

When you have decided to use the pre-built templates, pick the one that matches your business brand and goal for the landing page.

Also, remember that you can have two or more pages together to use as a sales funnel.

Like having the opt-in page that connects directly with your “thank you” page.

And you’ll use the page editor to customize the page template to blend with your design style.

The best way to build high-converting landing pages is to give your prospect an easy feel to navigate through.

This can come in the form of a cheat sheet, checklist, swipe files, email course series or resources, and many more.

With Leadpages, you can give access to it automatically, all you need is to build it, promote it, and once your prospect opt-in, Leadpages will immediately deliver the digital content.

Publishing your landing page content with Leadpages is so easy because they power the hosting of your pages.

You can as well publish it to WordPress with the Leadpages plugin and your pages will be live inside your WordPress dashboard.

There’s an option to publish your landing pages to your Facebook tab if you have a Facebook business or fan page.

Download and upload the HTML version of your Leadpages page templates to your own dedicated or shared server.

All you need is to decide which option is the target with your goal.

The Facebook page option is a different option of publishing your page with your audience and happens to be unique to Leadpages and not integrated with ClickFunnels.

Let’s take a look at Leadpages Top Features

Here’s a look at what you’ll get when you sign up with Leadpages.

Leadpages Features List

Split testing option for landing pages

You can’t know your winning landing pages if you don’t test them with each other, Leadpages gives you the advantage to run traffic to each of your landing pages at once and know which one is performing better and scale that up.

There are different ways to split testing your landing page with each other, you can decide to test the headlines, sales copy, page layout, your message, VSL or button colors, etc.

Pop-up lead generation landing pages

Pop-ups are the best way of converting your visitors into leads immediately when an attempt is made to leave your website.

Use the Leadpages Leadboxes to create a different type of opt-ins form including the most popular use pop-up, the exit intent.

You can also use their WordPress plugin and embed these pop-ups on your blog posts right outside of your Leadpages account.

Lead alerts and notifications

Ever wonder when you visit a website and a notification pop-up to accept if you want to start receiving notification from these sites onward?

Yes, that’s the job of Lead alert and notification which will help you collect data and send the info to your inbox.

But note that before you can send email marketing campaigns to them, you will need to have email marketing solutions like Aweber, Getresponse, Active Campaign, etc.

Clean pre-designed landing pages

Not everyone is good at creating landing pages from scratch especially when you’re a solopreneur you know your time is limited to every daily activity that’s needed to be performed in your business.

You get access to landing pages from various industries, all you need is to choose the one that resonates with your business and go with it (by making a few changes to them).

So, instead of starting from scratch, you can utilize the wide range of pre-built landing page designs with Leadpages to create your pages in a matter of minutes and start generating traffic, leads and sales.

SMS opt-in

When you’ve done a great job to get your customer’s email address why not have them subscribe to your SMS notification.

Leadpages gives you the option to offer SMS sign up so you can send a text to their phone while they respond with their email address.

That’s it you have them on both your list and it’s called LeadDigits and it’s a pretty cool add-on if you’re a podcaster or ClubHouse host…All you have to do is tell them to text you to get on your email list.

Easy to use drag and drop customization

Are you someone that likes to see the live preview of how your pages will look even before you have it live on the web page URL?

With the Leadpages you have a drag and drop editor to see the visual representation of your page. This feature was introduced by ClickFunnels and Leadpages did an awesome job to add it as part of their selling point.

LeadPages was the first to dominate the market as a landing page builder but ClickFunnels pioneered the drag and drop funnel builder editor that many people are trying to emulate.

This is a feature of LeadPages but it’s not the best reason to signup for LeadPages. Still has much to be done to it after all.

There are lots of killer pre-built landing pages ready to deploy and publish on your website right away.

What you need to do is simply swap out the text, fonts, color, images and you should be ready to go. LeadPage is a grandmaster in this aspect.

When LeadPages first came out into the market, one thing I like about it the most is the fact that there’s no drag-and-drop editor. You’re not limited to nice pages but with limited customization.

They have a bunch of premade pages that are already proven to convert, it’s the best way to start thinking or procrastinating about the looks and layout of pages that can work perfectly with your business.

LeadPages was a simple and easy to create landing page that allowed you to build out pages in a matter of minutes. But if you want a more custom and detailed oriented page builder then ClickFunnels is your plug.

Leadpages Landing Pages Design

Leadpages Third-party Integration

Here’s a full list of third-party applications you can integrate with Leadpages.

List of Supported Email Integrations by Leadpages

  • Active Campaign
  • Aweber
  • Constant Contact
  • Drip
  • Emma
  • Getresponse
  • GoToWebinar
  • Hubspot
  • iContact
  • InfusionSoft
  • Interspire
  • MadMimi
  • Marketo
  • MailChimp
  • OfficeAutoPilot
  • SalesForce
  • WebinarJam
  • 1ShoppingCart

LeadPage Pricing

Now, this is what you’ve been waiting for so actually know how much does Leadpages cost?

Leadpages has three pricing plans that match any business model: Standard, Pro, and Advanced.

Either you’re just getting started (low spot), middle spot, or high spot in your business there’s a price that is suitable for you.

Each of the plans comes with a discount when you sign up for the annual billing cycle that means paying for 12 months upfront.

The Standard Plan: You’ll pay $27 per month when you purchase the annual or yearly plan and $37 for a monthly plan. If you’re a startup or small business that can’t afford the annual plan then the monthly plan should serve you especially if you’re comparing it with ClickFunnels.

The Pro Plan: You’ll pay $59 per month when you purchase the annual plan upfront, $79 per month when you purchase a month-to-month plan that means you get to be billed on a monthly basis.

The Advanced Plan: You’ll pay $239 per month when you purchase the annual plan upfront, $321 per month when you purchase a monthly plan with all the features offered by Leadpages that are not available in other plans.

What’s available with this pricing?

All plans include mobile-responsive pages, unlimited traffic, easy to customized landing page templates, free hosting, and tech support.

Both the Pro and the Advanced pricing plan have A/B split testing and Online Sales & Payments.

It also has a limit on landing pages you can create with each plan, the Standard plan has 1 site only, the Pro plan has 3 sites, and the Advanced plan up to 50 sites.

Also, all plans come with a 30-day money-back guarantee, while there’s a 14-day free trial to test-run the software if it actually can help your business or anything you’re trying to build.

LeadPages Pros

  • Pop-up can be created from any pages your own
  • It’s a more budget-friendly option (price is bearable for small business and startups)
  • 30-day money-back guarantee
  • The pricing plan is base on a monthly or annual plan
  • Leadlink allows a user to join an event by clicking a link from your inbox
  • Love the design of the countdown timer and progress bar widget
  • There’s over 150+ professionally designed template to be used
  • LeadDigits is a nice
  • There’s a drag and drop editor for easy page customization
  • Easy to integrate into an existing email marketing solution
  • Ability to access your Leadpages page from your WordPress dashboard

LeadPages Cons

  • There’s no membership lockdown page
  • Not easy to have seamlessly marketing funnels and automation
  • Have to be integrated with an existing email service provider
  • There’s no live chat except you’re on the Pro or Advanced plan
  • Might be too easy for some members
  • There are no checkout pages

Leadpages vs ClickFunnels

I’m sure by now after going through this detailed guide about both tools, you should agree that ClickFunnels has more to offer.

Leadpages is a great tool that focuses mainly on building effective landing pages.

That’s all.

There’s nothing aside from that because Leadpages does it so well.

ClickFunnels goes beyond landing pages. It’s a complete marketing automation suite for both small businesses and large-scale businesses.

The landing page part in Leadpages is built into a more advanced tool as a funnel which makes ClickFunnels a more advanced tool than Leadpages.

Aside from been that both have their different fulfillment for business, there’s some feature that’s common in both tools as listed below:

  • Pre-built templates ready to used
  • A/B split testing your landing pages or funnels
  • Webinar funnel
  • Integrate with third-party email marketing services
  • Well designed landing pages with mobile responsive
  • Hosting of landing page files is secure
  • Single opt-ins
  • Double opt-ins

What ClickFunnels has straight out the box after registration is 6 built funnels ready to use immediately.

While some of these funnels are Webinar funnels that can be used to run a live event, ClickFunnels also offers an advanced automated webinar funnel that can be run continuously to visitors as they sign up to your funnel.

ClickFunnels also provides the following:

  • Re-arrange funnel order seamlessly
  • Amazing email automation and sequencing
  • Easy to duplicate funnel/page
  • Member statistics
  • Protect Membership Content
  • Payment Integration
  • Drip Content
  • Full funnel reporting & analytics

The best is that ClickFunnels gives you a 14-Day Free Trial to use the tool and after that, you can decide to cancel or stay depending on your experience during the trial period.

Now let’s take a look at both tools based on features comparison and judge which one is the best depending on each category.

Benefit & feature-based comparison


Well, in terms of dashboard ClickFunnels has a power edge here with its attractive and robust icon and statistics. ClickFunnels has a lot of features that are sold as separate features in other tools.

You can literally run your business operation mainly on this platform like lead generation, website creation, sales report & analytics, and many more.

Like I said above you can run all your marketing and sales aspects of your business by relying only on this tool by using any third-party application.


No doubt ClickFunnels is very costly. But with the kind of feature you’re getting upfront then the price is really worth the cost.

It will also advise anyone to not compare ClickFunnels and Leadpages together because both tools have different functionalities.

Drag and Drop Editor

ClickFunnels has a powerful drag and drop that are more convenient to edit your pages and funnel.

Leadpages on the other hand have limitations concerning the editing of your pages when it comes to editing your headlines and structuring your page.

Although too many features could mess up things sometimes, I think ClickFunnels editor called Etison editor for easy customization is a winner, and that keeps Leadpages introducing more templates to compete with its competitors.

Lead Generation and Nurturing

ClickFunnels makes it easy in terms of lead generation and nurturing and Leadpages is only about generating leads.

With ClickFunnels you can build a sales funnel as fast as possible or select from a wide range of pre-built funnel template options. You can choose from different categories based on your business industry e.g e-commerce, freelancing or real estate, etc.

When you want to create your funnel, you’ll have two options to choose from either the cookbook builder or the classic funnel builder.

The cookbook builder is a readymade funnel that can be used straight away with just a little customization to them and the latter is a DIY funnel builder that allows you to create your funnel from scratch.

Leadpages also allows you to create sales pages but not that flexible compared to that of ClickFunnels.

The only advantage of Leadpages is that it gives you an option for Leadboxes which allows you to grow your email list without even having a website or landing page. All you have to do is embed the HTML and Javascript on a website and you’re good to go.

Affiliate Program

Both ClickFunnels and Leadpages have an affiliate program where affiliates are rewarded with a commission each time a member refers into the program.

ClickFunnels pays a whopping 40% commission on each refers with a recurring payment and Leadpages pays 30% commission to its affiliate when a user is referred into the network and recurring payment.


ClickFunnels is integrated with Google analytics which allows you to track every user’s performance on your funnel. Which you can use to run retargeting ads to those that have visited your website through Google Ads or Facebook Ads.

So if you’re concerned about every data performance in your business then ClickFunnels should serve you better.

Leadpages also have Google analytics integrated into their platform that lets you track each page view, page visit, and conversions on your page. Leadpages analytic page is clear and you have all your key performance metrics all in one place.

If you intend to track simple basic metrics in your business then Leadpages will fulfill that purpose.

Template Design

When it comes to a pre-built design template and easy customization ClickFunnels definitely has an upper hand. ClickFunnels don’t just offer a single landing page but a series of pages that can be put together to build a sales funnel.

On the other hand, if your goal is to have a good design landing page then Leadpages has you covered on that. The only issue is that customization in Leadpages is so limited.

But you can build an entire sales funnel from the ground up all from Leadpages but not that effect like how ClickFunnels helps you do it.

A/B Split Testing

Both ClickFunnel and Leadpages have split testing features to help you track key performance metrics of your sales funnel and campaigns.

The split testing helps you to track different versions of your landing pages to find the one that’s performing better. But split test different varieties of your landing pages in Leadpages you’ll need to upgrade to the Advanced plan.

You get the split testing option with any of the ClickFunnels subscriptions. This lets you find all the different versions of your sales funnel and landing pages in one place.

It lets you track and view all your entire funnel stats in the funnel dashboard and see the progress of each of the funnels.

After you check and see which one is actually performing better then you improve on which one that’s not doing good and scale one that is performing great.

Why should you choose ClickFunnels?

  • If you want to create a series of effective, conversion focus optimized funnel pages without learning a programming language or a coder.
  • If you don’t want to use a third-party tool to run the marketing and sales aspect of your business but only on a single dashboard.
  • Use ClickFunnels if you want to create an actual funnel with multiple pages, with functionality to rearrange the pages in your funnel.
  • If you want a sales funnel that increases your monetization aspect

Why should you choose Leadpages?

  • If you’re looking for a budget marketing option that gets the job done. Create beautiful sales pages and landing pages without knowing anything about coding.
  • If you only need to create a simple one-step landing page without any complex tools
  • Anyone looking for a way to build up their email list

Final Thought

I love both ClickFunnels and Leadpages, and that make both tools for business to generate or convert prospects into leads. We’re currently using ClickFunnels in our business right now and we have using Leadpages for some of our client’s works too.

I’ll give an advantage to ClickFunnels, though because of one reason which is its easy customization and away less with bugs (Although Leadpages have been around for some time now) but you can only build a landing page with it.

While you can create series of pages that showcase your products to your potential customers with ClickFunnels.

The best way to decide which one is actually good for your business is what you need from a marketing tool.

But if you’re not sure which one to take action upon you can go ahead with the FREE 14-Day Trial of ClickFunnels and test it out.

If you’re not sure ClickFunnels is the right to for you then you can cancel your subscription before it expires to give Leadpages a trial as well.

I’m more than confident that ClickFunnels is here to give your everything you desire to achieve with your marketing campaigns and objectives.

Moreso, we have both use the two amazing tools in our business and with our clients. But we find it helpful to finally stay with ClickFunnels to build our sales pages better than we have with Leadpages.

Wale Adetona

My mission is to show and give access to a curated list of marketing tools, resources, tips, and tactics to run a very successful business to better SERVE, IMPACT, and create passive income for yourself while building your own DREAM life and freedom

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