Do you still run your agency’s business using an old method like having your clients request quotes on your website which sometimes takes hours for you to get it prepared, while the clients have already find other alternatives?
That’s how most people run their agency business if you ask me.
But there is a better approach to running a successful agency business leveraging Clickfunnels rather than this old method that has surpassed the internet till today.
You’re not only losing more clients but at the same time losing lots of money on the table as well.
The purpose of this guide is to show you how to use Clickfunnels as a marketing agency business owner.
Also, it not only about Clickfunnels but I’ll be showing you tricks, tips & funnel examples to make the whole process works smoothie.
I’ll also be sharing with you the psychology behind a well crafted and engaging agency sales funnel.
If you don’t want to follow the old approach which is not working for some people and ready to have you set up with pre-built sales funnel templates, with the ability to learn new tricks and tips to build high converting funnels, then this Clickfunnels for agencies will surely find your well.
Without wasting much of your time.
Let’s get started…
- What is Clickfunnels
- What is Agencies Funnel: How Does it Work?
- Clickfunnels for Agencies: How Does it Work?
- Reason to Use Clickfunnels for Agencies
- How to use Clickfunnels for Agencies (Building Your Funnel)
- Using Clickfunnels for Agencies: Social Proofs and Case Studies
- Clickfunnels for Agencies Funnel Templates
- 4 Steps to Structuring a Product Sales Funnel With Clickfunnels
- Final Thought (Summary) on Clickfunnels for Agencies
What is Clickfunnels
Clickfunnels is an online sales funnels builder software that is used to create any type of sales funnels, landing pages, squeeze pages, or opt-in pages to generate leads and sales for any type of business.
This tool makes it easy for entrepreneurs like you to structure a better sales process for any products or services depending on any designer, programmer, or tech person anymore.
To grow a thriving business online, there must be a system in place that helps you to automate any lead generation, nurturing those leads and later convert into a sale.
And that’s what Clickfunnels gives you an opportunity to achieve even if you’re not around, you can still be generating leads and sales for your products or services.
What is Agencies Funnel: How does it Work?
Agency sales funnel is a step-by-step process that takes agency clients from a potential customer until the point where they became a lifelong customer.
For better understand, it’s called the step a prospect takes to become a customer.
As an agency business owner, you know it’s not easy to manage all the whole processes of running a successful agency business on your own.
Especially when it comes to the aspect of lead generation, taking orders, and fulfilling orders to your customers all by yourself.
But when you have a better understanding of how sales funnels work as a digital agency owner then you know how to prospect, fulfilling and managing your customer’s journey from the earlier stages of awareness to the purchase stages.
Using a sales funnel for digital marketing agency owners will help you to better understand the best sales process to deploy and also at the same time help to know which area needs improvement so you can work on it.
Building an engaging and high converting sales funnel can be confusing and challenging sometimes especially when you’re just getting started in the funnel world.
Which is so time-consuming.
But the interesting thing about it is that building a sales funnel with Clickfunnels is easy to set up especially for someone that’s looking for a way to capture leads, nurture, convert, and into recurring clients.
While all are achievable only from a single dashboard – Clickfunnels
You definitely need a sort of system in place that works your prospect through each of your sales processes.
Like you’re there live walking them through as you would normally do in any offline businesses.
That more reason I want to give you the privilege to try the “Clickfunnels for agency” for your digital marketing client acquisition in your firm.
Does it help you generate leads and sales for your business? Can it help in client acquisition and retention for your business?
Well, No rush, We’ll soon find out…
Clickfunnels for Agencies: How Does it Work?
How does it sound to be able to manage every part of your marketing activities all on-suite and the desire to utilize the power of a sales funnel without the help of any designer, programmer, or writing any single line of code?
You don’t need to understand or have knowledge of coding before you can create an engaging sales funnel for your digital marketing agency.
While leveraging the power of follow-up funnels, automation, and maximizing conversions without necessarily needing any third-party applications to handle this for you.
How does that sound?
If only you can go on holiday while having a better time with your family, friends, workers, or love ones while having rest of mind that you still have a growing business in place even when you’re not around.
That would definitely a dream come true for you no doubt, who does work their business to run on autopilot while away for some other revenue-generating tasks.
But, here now, you don’t have that in place for your business at the moment.
You’re here right wondering how to starting generating smoking HOT leads to convert into a lifelong client for your digital marketing agency. But it a lot way harder than you can imagine.
Even looking around with countless testimonies you’ve been seeing flying around the corner in your industry that is killing it.
But to you, it always looks like charm or magic which makes you doubting as if those are faking it.
I would put it to you that, it’s not like how you think it.
The main challenge that most digital agency business owners struggle with the most in their business is how to generate a pipeline of leads.
I mean an engaging lead that becomes a raving fan for your products and services.
With the help of a sales funnel builder platform and community like Clickfunnels (combine with your best work ethics), you can break through the struggle of lacking leads and sales in your digital marketing agency.
Clickfunnels as a funnel builder works perfectly for digital agency owners. It makes perfect to structure funnel pages, stack an offer and same time sell for you on autopilot even when you’re not around.
Clickfunnels is a website and funnel builder that helps online entrepreneur and business owner to sell their products and services.
It’s also has a built-in application that can help your power and run smoothly every other aspect of your digital agency business.
As in you can perform any forms of marketing solutions with the help of Clickfunnels with a few clicks of a button away.
- Email marketing solution
- A/B Testing your funnels
- Shopping cart
- Funnel building
- Webinar hosting (live and recorded)
- Upsell, downsell, and order bump
- Affiliate management tool
- Host online membership sites
- Marketing automation
- Shopping cart
And many more…
Reason to Use Clickfunnels for Agencies
Leveraging the power of funnel to grow a service-based business is like a dream come true for some people using it in their business currently.
But Firstly, let analyze the old way some people are running their agency business while hoping it generates leads and sales.
Also, a sales funnel is just your customer’s journey representation taken by your prospect.
These usually involve the planning, mapping, and executing that help bring the whole journey to life.
See an example of the old way of running a digital agency business.
The old way that most digital agency owners run their business is to set up a fancy website that usually costs $5,000 not to mention the recurring fee of freelance site membership and even pay an extra $500-$1000 monthly on a virtual assistant to help generate proposals for potential clients.
But there’s another best approach for running any digital agency business.
Since you can’t control where your prospect goes to when they landed on your website it’s will be hard to sell to them on a recurring basis.
There are high chances that you’d lose leads and money with this method.
But there’s a new and appealing way:
Let say you’re using the new digital agency in your business and invested $500 advertising to promote your services that lead people into a simple application funnel. Then once you collect their email, you can lead them to a page that shares a short video about your services and how you can help them.
Or simply make a short video teaching your audience about how you can help solve that problem themselves through a DFY funnel and leading them to an application funnel if they want you to implement the whole process for them with a cost.
Whichever way you’ve chosen it does work.
So, with $500 in advertising for your funnel, you should be hoping to generate leads of 20-30 into your digital agency business on a daily basis. Then have you or your sales team to close the sales on the phone which you can gain 5-10 clients with this.
How to use Clickfunnels for Agencies (Building Your Funnel)
To create your Clickfunnels for agencies funnel is straight forward without any hassle what so ever when you combine it with the predesigned funnel templates I shared with you inside of this guide.
Also, aside from the funnel templates, I shared with you inside of this guide, there are much wide ranges of templates as well inside of the Clickfunnels dashboard that you can make use.
Here’s how Clickfunnels can help you run a successful digital agency business starting from today.
#1: Login to your Account and Choose Your Goal
If you remember very well at the beginning of this guide, I said that the ultimate goal of a digital agency business is to find a way to generate leads upfront for any advertising campaign you run.
Looking at the scene here, your goal is to capture your potential client’s information each time they landed on your funnel before sending them to your DFY training, lead magnet, or application funnel.
#2: Choose from Predesigned Funnel Templates
Clickfunnels has lots of predesigned funnel templates that you can choose from inside the member area. So you don’t need to create anyone from scratch.
All you have to do is decide on your goal and what you plan to achieve with the funnel and have yourself set up in a matter of minutes from now.
Aside from the funnel templates I shared with you above, this is also a faster way to build your funnel without wasting much of your time, so you can focus more on traffic generation aspects of your agency business.
#3: Edit and Modify Your Predesigned Funnel Template
You can customize any of the funnel templates you picked from the wide of funnels inside of the Clickfunnels dashboard.
Then make enough editing to it so it can match the feel of your brand using the classic Etison Editor inside the Clickfunnels account.
Clickfunnels has one of the most funnel building editors out there compare to every other competitor.
The editor makes it so easy to move any sections, columns, rows, and payment form builder around the editor without having any prior knowledge or been a tech-savvy to use it.
You can literally move items from one place to another.
If you want to make writing your sales copy easier without hiring any copywriting to write any of your copies again then you should check out Funnel Scripts for the amazing thing it gives you as an entrepreneur.
#4: Setup Email Marketing Automation
With Clickfunnels, you can send email marketing campaigns to your clients in your email list inside of the member’s area leveraging the power of Follow-up Funnels (formally called Actionectics) to track your leads and sales.
If you decide not to use the built-in email marketing automation inside of your Clickfunnels account then you can use a third-party application platform to send emails to your client.
Most of the sales funnel builder software out there don’t have built-in email automation, using the built-in automation will save you the cost of getting a third party application.
You can also use the built-in email automation as transaction email, where you can send messages out to your clients immediately they complete a purchase in your funnel.
#5: Launch and Send Traffic to Your Agencies Sales Funnel
No doubt traffic is the lifeblood of any online business no matter who you’re serving in your business. You need to find a way to drive traffic to your offers or services on a regular basis.
Without traffic, such business will struggle in the long run big time.
No traffic…No sales…Period!
So your traffic planning has to be done at the initial stages of crafting your funnel and before making it go live.
There are many traffic sources available that can be used to promote any type of business, but the most widely used traffic source on the internet is social media and PPC advertising.
Here are some of the best traffic sources on the internet that you can try with your digital agency business.
- Facebook Ads
- Google Ads
- Bing Ads
- Youtube Ads
- Snapchat Ads
- Native Ads
- Instagram Ads
- Influencer’s marketing
- Tiktok Ads
For a better understanding of how to position your digital agency business in front of your potential clients then you should consider getting a free copy of Russell Brunson’s book called Dotcom Secrets and Traffic Secrets.
If you’re looking for a way to become better as a digital agency business owner, then that’s the best route to start on this journey.
Using Clickfunnels for Agencies: Social Proofs and Case Studies
There are many people in the industry that are making it big using a sales funnel to market, sell and delivery of services to their clients while at the same time making more money.
The co-founder of Clickfunnels Russell Brunson has helped many of his inner circle member to use a funnel in various aspects of their businesses. He’s also using the type of funnel I’m showing here for his side hustle coaching business.
That why he created a web training that can also show you how to do the same called the Funnel Hacking Secrets.
Inside of the free web class, you’ll learn the following:
- The secrets to making a funnel convert
- The behind structuring a compelling agency funnel
- The secrets to traffic generation
But at the same time, it would also require work at your own end to put together every secret that Russell has shared inside of this presentation. It might not be easy but I can assure you that the reward is great in the end.
A real case study of this is an agency owner called Jolie Stoian
There’s no big thing here that showcases real-life case study using an agency funnel in her business that transforms her life, family and work for the better.
There’s are thousands of agency owner that has to deploy the funnel into their business and has seen a turn around all on autopilot.
It doesn’t matter what type of agency business your run or the problem you help your dream customer to solve. It could be any of the following:
- Graphic design
- Video editor
- Web design
- Digital marketing
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Social media management
- Content marketing
- Email marketing and automation
- Media buying
Whatever digital agency business…name it…Clickfunnels has a solution that can make your life easier all from selling, marketing, and delivering your service.
Clickfunnels for Agencies Funnel Templates
There are different types of funnel that works for any digital agency business which is what I would show you inside the section of this guide.
#1: The lead magnet funnel – It’s basically use to acquire leads by capturing your customer’s information that comes into your business.
#2: The product sales funnel – It’s mainly used to sell your services to your customer and accept payment right from the funnel.
#3: The application funnel – It’s used for getting to know more of your customers whether worth working with or not. So they basically book/schedule an appointment with you straight from here.
#4: The survey funnel – It’s used to get to know your customer’s pain points, so you serve them the best by segmenting your funnel.
#5: Webinar funnel – It’s usually selling your services through a presentation and get them to buy your high ticket things.
It doesn’t matter what type of digital agency business you operating right now but I have seen survey funnel, application funnel lead magnet or, product sales funnel work for most people.
Out of the rest, I have seen product sales funnel work the most for some people because it works in a different way other people run their agency business.
How Does the Product Sales Funnel Work for Agencies?
The goal of the product funnel is to ask for the sales right from the page where you display all the information’s your potential customers need to know about your services.
So an example of a product sale funnel should look like the diagram below.
So straight from your ads, you linked them to your product sales funnel, then you can offer upsells to better service your client of what you think they might also need immediately when they first bought your first service.
The good reason for using Clickfunnels for agencies product sales funnel is not waiting a long time trying to prepare a quote for your client before they can actually do business with you.
That means you must have done a great job at the ads level by pre-framing your potential client before even getting to your sales page.
This approach even has a book dedicated to it written by Robert Neckelius called 2 Hour Agency.
You can also combine this product sales funnel with the application funnel to have your prospects book/schedule an appointment with you before you ask for their order or do any business together.
Leveraging the application funnel will help you to weed out unserious clients and time-waster that are not ready to work with you, so you can serve other clients better.
4 Steps to Structuring a Product Sales Funnel With Clickfunnels
There are most to just constructing a sales funnel in my own case, I mean you need to put something into consideration before you go live to start offering your services to your dream customers.
Which start first from:
#1: Craft a Compelling Offer
Your offer the background to run a successful agency business, so need to take time to construct a good appeal offer for your clients.
Without this been in place before you went live to start accepting order won’t do any good to you.
The purpose of crafting a mass appeal offer is to position you from your competitors out there who are already offering to the marketplace.
An offer is not that difficult to come up because it’s just a compilation of many products together bundle into a one offer stack.
An example of an amazing offer stack is what Clickfunnels is giving to every new member coming into the Funnel Hacking community which can be found here at iLoveClickfunnels.com sales page.
One of the offer stacks is giving some amazing training to the new user who doesn’t know how a funnel can actually help their business to grow online by fast-tracking their knowledge in the whole processes.
Another one is what Russell Brunson is offering for anyone that attended a free web class called Funnel Hacking Secrets.
You are given a discount with Clickfunnels platinum plan for $997 instead of the normal $1782 for a whole 6 months periods.
How amazing that was?
Irresitible…That how you should be structuring your offer for your digital agency clients.
#2: Write a Sales Copy
Copywriting skill is what makes people take action on anything you’re planning to sell.
Writing a sales copy that drives and moves someone to bring out their wallet and actually pay for your stuff different from the normal way of writing.
The main difference is that copy has to be written to drive emotion and persuade your client that your service is the only thing that they needed.
You copy at every level of marketing your service to your potential clients either through.
- Landing pages
- Video sales letter (VSLs)
- Webinar scripts
The bitter truth about it is that you’ll need copywriting skills.
It takes years to learn this skill but if want to follow the best route for crafting all your sales copy for your digital marketing agency then you might consider checking out Funnel Scripts.
Funnel Scripts is all you need to start writing better copies for any of your promotional campaigns even if you’re not sound writing copy feel like it’s something you want to outsource in your business.
#3: Use Social Proof, Urgency & FOMO
Using Social proof of the past clients you’ve worked with before will not only help you get more clients but also shows that you know that topic very well.
These days a lot of purchase happen because a potential client somewhere recommends a product or service to another person.
That’s also known as word of mouth advertising.
This plays a huge advantage in your offer creation and very important to use this at each level of your sales funnel. That is you need t build trust with your prospect with past proof people you’ve worked within the past.
So your social proof can be in form of any of the following:
- Reviews (Text or Videos)
- Case study
- Success stories
You can also display the last person who made a purchase on your website and a timer display everywhere inside your funnel.
#4: Build The Funnel
Lastly, this is the tie to start building the funnel inside your Clickfunnels account by combining all the above components together.
If you have written all your copies it just a matter of copy and pasting them into Clcikfunnela and adding the necessary format to them, so it can look more attractive to your prospect.
Final Thought (Summary) on Clickfunnels for Agencies
Hope you find this guide helpful on how to implement Clickfunnel for your agency business. Clickfunnels is a perfect tool to grow any type of digital agency business online.
Yes! That’s all with this guide.
But one thing before I concluded on this guide…
Dont’s forget that a sales funnel is just a tool that can help you direct your customers through your sales process while combining it with an irresistible offer, killer sales copy, and backing it up with social proof/case studies.
My last advice for you is to get on this free training video if you’ve not done so already that teaches you how to grow a digital agency business from scratch leveraging the power of a sales funnel.
Then grab yourself a free trial Clickfunnel account so you can start scaling your agency business starting from today.
Do you have any questions concerning this guide then leave them in the comment section below and I’ll be happy to answer them all.